Luka Doncic's First Official Jordan Brand Sneaker To Release Thursday

Dallas Mavericks Star Luka Doncic is Finally Receiving His First Official Jordan Brand Sneaker Release On April 30th.

Matt Galatzan | Apr 28, 2020

Luka Doncic's First Official Jordan Brand Sneaker To Release Thursday /

DALLAS - After officially signing with Jordan Brand back in December of last year, Mavs franchise star Luka Doncic is finally getting his first shoe release with the company. And it is coming this Thursday.

The shoe, which is called the Doncic's Air Jordan 1 Mid: Mindfulness, is an Air Jordan 1 Mid-top, and is set to be released this Thursday at 9 am CT on Nike.com, Footlocker.com, and at House of Hoops Footlocker, per a release from Nike.com news.

Per the release, Nike describes the shoe as "A cool, tranquil palette of greens and violets characterizes the upper. Both heels feature the opaque phrases, "Breathe & Center" and "Center & Breathe." "

NikeNews_Sneakers_BasketballPregamePack_AJ1Mid_6_original — Photo By: Nike.com

This is the first release of a three shoe collection inspired by the pre-game rituals of the players involved. The other players getting releases include Britney Griner of the Phoenix Mercury and De'Aaron Fox of the Sacramento Kings, who will be sharing the same release, as well as Ben Simmons of the Philadelphia 76ers.

Per Nike.com, The Fox and Griner release is scheduled to drop May 14th, and is "Outlined in Neptune Green, the Swoosh and the heel tab feature a lenticular design inspired by acoustic waveforms. An amplified design, using hotter reds and yellows, appears on the lateral forefoot and on the sock liner."

The Simmons variant is described by Nike as "The suede, cracked-gray upper is the canvas for two graphics and phrases on the shoe's lateral side — "Heart in the Game" on one, and "Pride & Passion" on the other. "Dedication" and "Motivation" read on the back heel tabs," and will drop a week later on May 21st.

Doncic teased his release earlier on Tuesday afternoon on his Instagram account.

Published Apr 28, 2020

MATT GALATZAN

Matt Galatzan is the Publisher of LonghornsCountry.com, AllAggies.com, and the Managing Editor of BuckeyesNow.com and TheGroveReport.com. He is also the Editor-In-Chief of RamDigest.com and TexansDaily.com. Galatzan graduated from the University of Mississippi, where he studied integrated marketing communications, with minors in journalism and business administration. Galatzan started in the sports journalism industry under Mike Fisher at DallasBasketball.com in 2014, which at the time was part of the 247Sports network. He also spent two years covering the SMU Mustangs for PonyStampede.com on the 247Sports network. When DallasBasketball.com and CowboysCountry.com moved over to Sports Illustrated's Fan Nation network in 2020, Galatzan followed suit, eventually being taking over as the Managing Editor and Publisher of LonghornsCountry.com and AllAggies.com a year later. Through the years, Galatzan has conducted a handful of high-profile one-on-one interviews to add to his resume — in both writing and podcasting. Some of his biggest interviews have been with Mavs owner Mark Cuban, former Longhorns players Dan Neil and Phil Dawson, and many other recruits, and current/former players for each of the teams he has covered. Galatzan is also a full-time employee in the digital media department for Audacy and KRLD FM's 105.3 The Fan in Dallas, which is the official radio home of the Dallas Cowboys. You can find Galatzan on all major social media channels, including Twitter on @MattGalatzan. For any inquiries, please email matt.galatzan@gmail.com