Inside The Nets

Brooklyn Nets to Rebrand With New Logos for the 2024-25 Season

Get ready for a change. The Nets will release new logos this upcoming season.

Ajayi Browne

Apr 6, 2024; Brooklyn, New York, USA; Brooklyn Nets shooting guard Cam Thomas (24) warms up prior to the game against the Detroit Pistons at Barclays Center. Mandatory Credit: Gregory Fisher-USA TODAY Sports
Apr 6, 2024; Brooklyn, New York, USA; Brooklyn Nets shooting guard Cam Thomas (24) warms up prior to the game against the Detroit Pistons at Barclays Center. Mandatory Credit: Gregory Fisher-USA TODAY Sports / Gregory Fisher-USA TODAY Sports
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This is going to take some getting used to. The Brooklyn Nets will be debuting their new logos for the upcoming season which will be the B-Ball logo, the Borough B-Ball logo, the Brooklyn Arch logo, and the Nets Thread logo.

The B-Ball logo will be the primary logo for the Nets moving forward while the Borough B-Ball logo will display “Brooklyn” and “Nets.” For the Brooklyn Arch logo, it will be the logo that is already on the front of the Nets' Icon Edition jerseys and it has now been declared as an official logo for Brooklyn. Last but not least, the Nets thread logo will trace back to the franchises' roots in New Jersey while still mixing in the Brooklyn style.

The Nets will be looking forward to improving on what they accomplished last season despite not having high expectations. However, with the team still recovering from the departure of former Nets superstar Kevin Durant and despite the many trials and tribulations dealing with injuries and finding an identity with front-office changes being made mid-season, Brooklyn finished in a better position in the standings than four teams. The Detroit Pistons, the Charlotte Hornets, the Toronto Raptors, and the Washington Wizards, who are franchises with a somewhat similar balance of youth and veteran experience as the Nets dealing with their own problems to solve.

In terms of the Nets' seedings in the Atlantic Division, the division that has been making the most noise all year with the Boston Celtics winning the 2024 championship and Paul George's sudden change of heart to leave the Los Angeles Clippers to play for the Philadelphia 76ers, Brooklyn trailed the Sixers by 15 games for third place last year. Not to mention Brooklyn's rival, the New York Knicks, finishing as the second seed too. If that isn't enough motivation for the Nets to match their Atlantic Division opponents next season, the Mikal Bridges blockbuster trade sending him to the Knicks this offseason may do the trick.

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Ajayi Brown
AJAYI BROWNE

Ajayi has covered the NBA for several years, most notably covering the league at large for SLAM and the Brooklyn Nets at several outlets before joining Inside the Nets.