Frost 'Banking' on Spurs Glory After Naming Rights Deal; What's Next?

The San Antonio Spurs have a new naming rights sponsor in Frost Bank.

SAN ANTONIO - Well, it's done. 

The San Antonio Spurs have a new title sponsor for their arena. Long time south Texas based Frost Bank has bought the rights after AT&T's deal with the club expired. 

After some long, mundane years, the excitement for Spurs fans seems to come every couple of weeks. It began with the team winning the NBA Draft Lottery and then making the easiest pick since Cleveland took LeBron James. 

With San Antonio's selection of Victor Wembanyama, a jolt of good times has followed for a franchise that saw it's star Kawhi Leonard go AWOL, demand a trade and leave some five years ago. 

The team then suffered through the dreaded middle class of the NBA grasping at elusive playoff victories with the likes of pretty good but not great DeMar DeRozan, Rudy Gay, et. all. A complete overhaul of the roster followed with head coach Gregg Popovich and the front office deciding to go young, go awful and pray for the right ping pong ball to fall. It did.

Fast forward to Thursday morning, and there was Spurs governor Peter J. Holt beaming at a press conference introducing Big Wigs from Frost. Not only has the franchise, fingers crossed, climbed back to relevance on the court but the ownership group can now let out a long sigh when it comes to the money. 

Worried they would have to go without an arena sponsor after AT&T bailed, Frost swooped in today with a fat check that is reportedly good through 2032. Frost is banking (pun intended) on a return to glory on the court, national television eyeballs on the games and a shiny new arena closer to downtown in which to hawk its business.

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