Do you believe Kyrie Irving doesn't play in the NBA to be a celebrity?

Kyrie Irving recently told reporters that he "didn’t really come into to this game to be cameras in my face, be famous, be a celebrity, whatever embodies that." Is there any truth in Uncle Drew's statement, knowing that they come from a player who has built a large personal brand outside of basketball?

Kyrie Irving recently told reporters that he "didn’t really come into to this game to be cameras in my face, be famous, be a celebrity, whatever embodies that." Is there any truth in Uncle Drew's statement, knowing that they come from a player who has built a large personal brand outside of basketball?