Inside the Origins of Magic Johnson's Business Empire

Former SI Senior Writer Richard Hoffer joined The Record to discuss his 1990 profile of then-Lakers star Magic Johnson.

Former SI Senior Writer Richard Hoffer joined The Record to discuss his 1990 profile of then-Lakers star Magic Johnson. In the feature, Johnson laid out his business ambitions and 30 years later, Hoffer re-examines how the Hall of Famer realized all those goals he'd set for himself. For Johnson, his ambitions of outsize success in the business world date back to his high school days. As Hoffer put is, "I don't think he wanted to be rich. I don't think he wanted to be powerful. I think he wanted to be important."