Swin Cash perfecting business of basketball for New Orleans Pelicans

The former WNBA champion and 2022 Hall of Fame inductee makes it her priority to ensure that her franchise feels valued and appreciated.

Sports Illustrated and Empower Onyx are putting the spotlight on the diverse journeys of Black women across sports—from the veteran athletes, to up-and-coming stars, coaches, executives and more—in the series, Elle-evate: 100 Influential Black Women in Sports.

Most people are great at one thing. But Swin Cash is amazing at many things. A former WNBA champion and All-Star MVP, Cash is still shining as the Pelicans VP of basketball operations and team development (and a soon-to-be 2022 Basketball Hall of Fame inductee). “I’m a hybrid between what’s happening on our business side and what’s happening on my basketball operations side,” says the former WNBA champion. She’s on board to build the brand, as well as support its athletes. This all culminates in success. Because if she had to choose one thing she is great at, it would be winning.