Inside The Wizards

Wizards Grow Global Presence With Spanish Social Media Channels

Check out @VamosWizards on Twitter and Instagram

Candi Waller

Wizards Grow Global Presence With Spanish Social Media Channels
Wizards Grow Global Presence With Spanish Social Media Channels /
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The Washington Wizards announced that they continue to grow their global presence by introducing the team’s first-ever Spanish-language social media channels. @VamosWizards launched on both Twitter and Instagram.

The Wizards’ Spanish-language social media channels will provide all-encompassing coverage of the team’s day-to-day journey through the season, including game coverage, media availabilities, news, behind-the-scenes access, engaging fan content and more. The Wizards become the seventh team in the NBA to launch social media channels dedicated specifically to a Spanish-speaking audience, joining the Bulls, Mavericks, Thunder, Sixers, Suns and Spurs.

"We are thrilled to launch our new Spanish social accounts,” said Monumental Sports and Entertainment President and Chief Commercial Officer Jim Van Stone. “As part of our commitment to growing the game of basketball and to continue to connect fans all over the world to our brand, having Spanish social presence platforms gives an opportunity to extend our reach globally.”

In addition to reaching fans around the world, the new channels will provide an outlet for the large Spanish-speaking population already living in the greater D.C. area. In recent years, the team has launched digital media channels tailored fans in China, Japan and Israel. The Wizards’ efforts to grow globally will continue with an Arabic-language channel set to launch soon.

As a nod to their effort in connecting with fans all over the world, the Wizards recently earned the NBA’s International Sponsorship Strategy Award for global fan base. Washington continues to be a leader in global initiatives and are the only NBA team with multi-language podcasts in addition to a host of global social platforms.

Photo Credit: Monumental Sports & Entertainment

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Candi Waller
CANDI WALLER

Candi Waller also known as "CWall" is the Founder and CEO of CWall® Sports & Entertainment, President of the CWall Foundation, Inc, the Managing Publisher of the Fan Nation Inside the Wizards site, and President of Bowie Television. A native of Gorgeous Prince George's County, Maryland, Candi has been an authentic lover of all sports since her childhood. She was such a sports fan at an early age that she notes one of her favorite childhood shows as the legendary "George Michael Sports Machine". Candi holds a Bachelor of Arts in Psychology from Hampton University, Master of Arts in Human Resource Development from The George Washington University and a certificate in Sports Industry Essentials from Columbia University.  Prior to and during her work in the sports industry, Candi has established her identity as a results-driven, relationship building advocate and professional with extensive years of experience leading and implementing successful strategic change, communications, and stakeholder engagement programs across geographically dispersed organizations. She’s worked across Big Four and Government Trusted Advisor consulting firms such as IBM, Deloitte, and the MITRE Corporation. She is an active member of Delta Sigma Theta Sorority, Incorporated, Women in Sports & Events (WISE), the National Press Club (NPC), the National Association of Black Journalists (NABJ), the Prince George’s County Chamber of Commerce and is an ambassador for the National Museum of African American History and Culture. In terms of what she likes to do for fun, that’s just it…anything that is considered fun, she’s all for it! She’s very close to her parents, brother, and sister, and has a host of nieces, nephews, and godchildren.