Want to board an Alaska Airlines plane early? Wear your Russell Wilson jersey

Russell Wilson is your pilot, so there will be no turbulence on today's flight. (@DangerRussWilson) As a resident of the fine city of Seattle, Wash., I can

Doug Farrar | Dec 18, 2013

Want to board an Alaska Airlines plane early? Wear your Russell Wilson jersey /

Russell Wilson is your pilot, so there will be no turbulence on today's flight. (@DangerRussWilson)

As a resident of the fine city of Seattle, Wash., I can confirm what many around the nation believe -- in our little town, it's all Russell Wilson, all the time right now. The 12-2 Seahawks have the best record in the NFL, and Wilson is playing at a clip that would have him in serious consideration for the NFL MVP award if Peyton Manning wasn't on pace to break all sorts of single-season records. Walking around the greater Seattle environs these days would have you wondering just how many Wilson replica jerseys have been sold (answer: a LOT of them). And for those who have made that particular purchase, there's a side benefit.

Alaska Airlines has announced a promotion in which passengers boarding flights on its planes flying out of Seattle will receive priority seating if they're wearing Russell Wilson jerseys. Company spokesperson Bobbie Egan told Seattle's King5 News that the promotion is good for the duration of the Seahawks' season, however long that goes. The team has clinched a playoff berth, and could wrap up the NFC West title and home-field advantage throughout the playoffs with a win over the Arizona Cardinals this Sunday, or against the St. Louis Rams in the regular-season finale.

It's the second recent transportation-related promotion involving the Seahawks -- after the Seahawks shut down the New York Giants last Sunday, a car dealership in the Seattle area found out that it had to pay out a 12-person bet because Seattle's opponent didn't score any points, and the company had to make good on a promotion that sold 20 cars and gained a great deal of local publicity.

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Published Dec 18, 2013

DOUG FARRAR

SI.com contributing NFL writer and Seattle resident Doug Farrar started writing about football locally in 2002, and became Football Outsiders' West Coast NFL guy in 2006. He was fascinated by FO's idea to combine Bill James with Dr. Z, and wrote for the site for six years. He wrote a game-tape column called "Cover-2" for a number of years, and contributed to six editions of "Pro Football Prospectus" and the "Football Outsiders Almanac." In 2009, Doug was invited to join Yahoo Sports' NFL team, and covered Senior Bowls, scouting combines, Super Bowls, and all sorts of other things for Yahoo Sports and the Shutdown Corner blog through June, 2013. Doug received the proverbial offer he couldn't refuse from SI.com in 2013, and that was that. Doug has also written for the Seattle Times, the Washington Post, the New York Sun, FOX Sports, ESPN.com, and ESPN The Magazine. He also makes regular appearances on several local and national radio shows, and has hosted several podcasts over the years. He counts Dan Jenkins, Thomas Boswell, Frank Deford, Ralph Wiley, Peter King, and Bill Simmons as the writers who made him want to do this for a living. In his rare off-time, Doug can be found reading, hiking, working out, searching for new Hendrix, Who, and MC5 bootlegs, and wondering if the Mariners will ever be good again.