Jimmy Johnson’s Paul Mitchell Freeze and Shine Super Spray
The MMQB presents NFL 95, a special project running through mid-July detailing 95 artifacts that tell the story of the NFL, as the league prepares to enter its 95th season. See the entire series here.
Anyone who watched a Cowboys game in the early 1990s surely pondered this critical question: Does Jimmy Johnson’s hair move? That shiny swirl atop his head seemed to be locked in place—an all-too-appropriate symbol of those flashy, cocksure Cowboys teams he coached. Though he couldn’t take it with him on the sideline, the coach was known to carry a canister of Paul Mitchell Freeze and Shine Super Spray in his briefcase anywhere he went.
Jerry Jones bought the team in 1989 and quickly replaced Tom Landry with Johnson, expecting Johnson’s success at the University of Miami to transfer to the NFL. The Cowboys stockpiled talent, drafting Troy Aikman in ’89 and Emmitt Smith a year later to form “The Triplets” along with receiver Michael Irvin. The Cowboys, America’s team, won back-to-back Super Bowls in 1992 and 1993, but the power struggle between Jones and his coach resulted in Johnson’s resignation after Super Bowl XXVIII. The Cowboys won one more championship with Johnson’s building blocks, in 1995; Johnson’s coaching career, meanwhile, ended in ’99 after four unspectacular seasons with the Miami Dolphins. But Johnson’s perfectly coiffed mane, now silver, is still seen every Sunday in his role as an analyst for FOX Sports.
— Jenny Vrentas