Halftime show generates most tweets of Super Bowl 50

The Super Bowl 50 halftime show generated the most tweets of the night, with Cam Newton and Peyton Manning earning the most mentions among players.

The Super Bowl 50 halftime show generated the most tweets of Sunday’s broadcast, according to data compiled by Twitter.

Though non-football action earned the distinction of Twitter’s top conversation, several big plays also prompted a spike in tweets. Von Miller’s two sacks of Cam Newton were the second- and fourth-most tweeted about moments of the game, with the end of the game earning the third-most mentions.

Newton, Kony Ealy and Tedd Ginn Jr. were the most–mentioned Panthers players, while Peyton Manning, Miller and Aqib Talib were the Broncos who generated the most tweets. 

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The interactive heat map below shows when and where most people were talking about the game on Twitter, with tweets lighting up nearly the entire United States throughout the whole broadcast.

Super Bowl commercials also generated a large portion of the conversation, with an additional increase in activity surrounding Seahawks running back Marshawn Lynch’s tweet suggesting his retirement.