No. 96: Tod Leiweke

Everyone knows the NFL CEO, Roger Goodell, but few know the NFL COO. Tod Leiweke, the former CEO of both the Seattle Seahawks and Tampa Bay Lightning, came into the job last summer and was charged with freeing Goodell, who once occupied the same role, of some operational activities to allow him to focus on bigger picture issues. Expect to see differences in league operations, such as a more aggressive public relations posture, coming from Leiweke-led initiatives.

— Andrew Brandt