Mr. Peanut Suffers a Noble But Tragic Death in Planters Super Bowl Commercial

Fans are shell shocked over Mr. Peanut's noble but tragic death in Planters' Super Bowl commercial.

America is shell-shocked.

Planters released a commercial ahead of the Super Bowl and brought an end to every peanut fan's favorite mascot.

In the ad, Mr. Peanut is driving the Nutmobile on an adventure with actors Wesley Snipes and Matt Walsh when they encounter an armadillo in the middle of the road. Mr. Peanut swerves to avoid hitting it, and the Nutmobile goes flying off the road. The three men are left hanging on to a branch for dear life–literally–when it starts to break under their weight. 

As Snipes and Walsh argue over who should let go, Mr. Peanut makes the ultimate sacrifice and falls to his death to save them. 

We’re devastated to confirm that Mr. Peanut is gone. He died doing what he did best – having people’s backs when they needed him most. #RIPeanut pic.twitter.com/TLNPLzH5UE

— Mr. Peanut (@MrPeanut) January 22, 2020

The Estate of Mr. Peanut confirmed the tragic news in a tweet.

"He died doing what he did best–having people's backs when they needed him most."

Many people paid their respects to Mr. Peanut, who died at the age of 104, on Twitter.

In this somber moment, we offer our special 21-bun salute to our dear friend, @MrPeanut #RIPeanut 🌭🌭🌭🌭🌭🌭🌭🌭🌭🌭🌭🌭🌭🌭🌭🌭🌭🌭🌭🌭🌭 pic.twitter.com/P4qzR5jhyB

— WIENERMOBILE (@Wienermobile) January 23, 2020

He’ll always bee in our hearts. 💛 #RIPeanut pic.twitter.com/Afg8nRn9N2

— Buzz The Bee (@buzzthebee) January 22, 2020

A toast to you @MrPeanut #RIPMrPeanut pic.twitter.com/MRhsFYDnHn

— SKIPPY Peanut Butter (@Skippy) January 22, 2020

To one of our biggest fans. We’ll miss you, @MrPeanut. #RIPeanut pic.twitter.com/N2iidmnvLM

— JTG Daugherty Racing (@JTGRacing) January 22, 2020

RIP to a real one 🙏 #RIPeanut pic.twitter.com/AqBsXMKmiH

— Nesquik (@Nesquik) January 22, 2020

Our box is especially blue today. We always looked up to Mr. Peanut. In the snack aisle, and in life #RIPeanut. pic.twitter.com/uDo8YTh2Kz

— Kraft Mac & Cheese (@kraftmacncheese) January 22, 2020

Pouring a Peanut Butter Shake out for the homie. #RIPeanut

— Sonic Drive-In (@sonicdrivein) January 22, 2020

It’s what’s under the shell that counts. You will be missed Mr. Peanut 😭 #RIPeanut

— Klondike (@Klondikebar) January 22, 2020

We're shell shocked! #RIPeanut pic.twitter.com/Wl6NX3Gbhz

— Crayola (@Crayola) January 23, 2020

Planters plans to celebrate Mr. Peanut's life during the Super Bowl by airing his funeral in a commercial in the third quarter.