Washington Football Team Rebrand Helps More Than Just Name: Unchecked

The Washington Redskins need not just a name change but a rebrand of the entire football team.

At this point I’d be stunned if the Washington football team enters this NFL season with its current name.

The Washington Redskins could be sporting a new team name this fall, if and when the 2020 NFL season begins. Here are some top contenders being discussed. https://t.co/E7w64PDvqk

— CNN (@CNN) July 4, 2020

And while changing that moniker should’ve been common sense, the dollars and cents will make sure it happens.

Not to mention, a rebrand could change the perception from a purely football perspective. Because if fans weren’t embarrassed enough by the name, it must be doubly so watching the games.

I’ve heard the argument not to erase their history. But trust me, google won’t be scrubbed and people will still remember the contributions of the likes of Joe Gibbs, John Riggins and Darrell Green. However, erasing the franchise’s recent history would be a good thing. 

With all due respect to the most loyal fan base I have ever covered, the #Redskins name change doesn’t erase your memories. You still will have your Sundays w/ family & friends. It’s time to create new memories now. What helps start everything anew is with winning football.

— Lake Lewis Jr (@LakeLewisJr) July 6, 2020

The team won a Super Bowl before I was 10 years old, but haven’t been close to returning since, missing the playoffs in 22 of the following 28 seasons, while averaging fewer than seven wins and topping out at 10. In fact, they’d probably be right near the top of the list, perhaps just below the New York Knicks, if people were discussing the most dysfunctional franchises in sports. 

Look, I’m from that area, I understand how much fans care about the team. But when it comes to being relevant on the field, they’re already history. As it’s been a while since anyone could hail to the  franchise with pride. And while they may not be able to change Daniel Snyder, there are plenty of reasons, including of course the obvious one, why the Washington football team could benefit from fresh gear. 

Nike has removed all Washington Redskins merchandise from its website.

— Ryan Field (@RyanFieldABC) July 3, 2020

And a fresh start.