Al Michaels Used One Key Word to Describe How Amazon Will Cover Taylor Swift at Broncos-Chiefs Game

Taylor Swift is back, NFL fans. 

The pop star reportedly will be at Arrowhead Stadium on Thursday night to watch Travis Kelce and the Chiefs battle Russell Wilson and the Broncos in an AFC West rivalry game that will be televised on Amazon Prime Video. 

This will be Swift’s first time back at a Chiefs game since the SNF game a few weeks ago at MetLife Stadium, where NBC went a little overboard with its Swift coverage during Kansas City’s win over the Jets. 

So how will Amazon cover Swift throughout Thursday night’s game? Sports Illustrated’s Jimmy Traina spoke with play-by-play legend Al Michaels (who will be on the TNF call with Kirk Herbstreit) on Thursday morning to find out. 

Michaels made sure to stress one word—moderation. 

“What we’re gonna do tonight, everything in moderation,” said Michaels. “Our crew talked about it this morning. You can’t make a sideshow the show. The vast majority of the audience are tuning in to watch a football game. There are people, I don’t know how many, it could be a sizable number, but it’s certainly not a majority, that if you trained the camera on her all night long, they’d be satisfied with that. This is not what we’re doing to do.

“There might be an appropriate shot or a couple. I don’t know what the number is going to be. If Kelce scores six touchdowns, who the hell knows what we’re going to do. But for the most part, just in moderation. The game is still the important element here, by far. That’s our thought. After that, you sort of make it, one of my favorite words, farcical.”

Again, he stressed that M word:

“Moderation. That’s our word,” said Michaels. “Everything in moderation. What do you do at a certain point? ‘There she is.' O.K. Got it.”

Traina finished the interview by asking a very important question—does Michaels have a favorite Taylor Swift song? 

“Not necessarily, but my granddaughter and her friends are completely obsessed,” he said. “They went to a Taylor Swift concert in L.A., and they prepared for it for a month.”

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