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Fox’s NFL Pregame Show Found a Weird Way to Address Taylor Swift’s ‘Dads, Brads, and Chads’ Line

The Fox Sports NFL broadcast responded to a wry Taylor Swift comment in the zaniest way possible.

Kristen Wong

Fox’s NFL Pregame Show Found a Weird Way to Address Taylor Swift’s ‘Dads, Brads, and Chads’ Line
Fox’s NFL Pregame Show Found a Weird Way to Address Taylor Swift’s ‘Dads, Brads, and Chads’ Line /
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The Taylor Swift-NFL crossover in 2023 knows no bounds. On Sunday, Fox Sports aired a whimsical video for all the dads, Brads, and Chads out there that’s sure to raise some eyebrows.

Last week, Taylor Swift gave a memorable quote in her Time Person of the Year profile in which she said attended football games for the sole purpose of supporting her boyfriend, Chiefs tight end Travis Kelce. Swift said, “I have no awareness of if I’m being shown too much and pissing off a few dads, Brads, and Chads.”

MORE: Travis Kelce Brilliantly Broke Down One of the Coolest TDs of His Career, and NFL Fans Loved It

Prior to Week 14’s Sunday slate of games, FOX Sports decided to have some fun with that quote, choosing perhaps the weirdest way to insert Swift into their NFL pregame broadcast.

Recording artist Taylor Swift watches play against the Los Angeles Chargers during the game at GEHA Field at Arrowhead Stadium.
Taylor Swift cheers on Travis Kelce and the Kansas City Chiefs in their win earlier this season over the Los Angeles Chargers at Arrowhead Stadium / Denny Medley-USA TODAY Sports

FOX aired a PSA of sorts that seemed to cater to “dads, Brads, and Chads” who were reeling from the wave of Swift mania sweeping across the nation. The video introduces an aptly named Bradson family consisting of a dad and his two sons, Brad and Chad. The three men awkwardly stand around in a backyard wearing Travis Kelce jerseys as the dad makes an emotional plea to the pop star.

“Taylor, if you’re listening, can you please tell my wife to come home? Her name is Madison Bradson… Come back, Madison. Chad, Brad, and Dad are very sad.”

In a video that feels equal parts satire and equal parts Seussian, the Bradsons mourn the departure of wife and mother Madison Bradson, who had apparently attended a Swift concert a few weeks ago and never returned to her family.

It’s overall just a kooky and arguably cringe take on Swift’s effect on the NFL community ever since the singer made her first public appearance with Kelce back in September.

The Chiefs will play the Bills at 4:25 p.m. ET on Sunday, a game expected to draw the viewership of Chads and Swifties alike.

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Kristen Wong
KRISTEN WONG

Kristen Wong is a staff writer on the Breaking and Trending News team at Sports Illustrated. She has been a sports journalist since 2020. Before joining SI in November 2023, Wong covered four NFL teams as an associate editor with the FanSided NFL Network and worked as a staff writer for the brand’s flagship site. Outside of work, she has dreams of running her own sporty dive bar.

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