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Brock Purdy's Extension Could Depend on How Far the 49ers Go in 2024

This is how the 49ers do business.

Grant Cohn

Dec 10, 2023; Santa Clara, California, USA; San Francisco 49ers quarterback Brock Purdy (13) throws a pass against the Seattle Seahawks during the second quarter at Levi's Stadium. Mandatory Credit: Darren Yamashita-USA TODAY Sports
Dec 10, 2023; Santa Clara, California, USA; San Francisco 49ers quarterback Brock Purdy (13) throws a pass against the Seattle Seahawks during the second quarter at Levi's Stadium. Mandatory Credit: Darren Yamashita-USA TODAY Sports / Darren Yamashita-USA TODAY Sports
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Things could get quite interesting between Brock Purdy and the 49ers next year.

That's when Purdy will be eligible for the first contract extension of his career, and it will be an extremely lucrative one. But it's unclear just how much money the 49ers are prepared to offer him. And according to the NFL Network's Ian Rapoport, their offer could depend on how far Purdy takes them this season.

"It seems like the 49ers have a no-brainer here," Rapoport said. "It's not like, well, are they going to extend him? Are they going to give him a big contract? He has proven that he is their franchise guy. Really, what he's doing this season is how high? And so the 49ers are going to be a team competing for everything once again. Are they able to go deep in the playoffs again? Are they able to win the Super Bowl? These are the sorts of things that can take a quarterback from getting really good money in the $50s (millions per year) to the highest-paid quarterback in the NFL."

Translation: If Purdy doesn't win the Super Bowl this season, the 49ers could offer him a contract extension that's under market value, similar to the current negotiation with Brandon Aiyuk.

By next year if the salary cap goes up another 10 to 15 percent as it's expected to, the going rate for a Pro Bowl quarterback could be $65 million per season. Certain quarterbacks will get those extensions without having won Super Bowls. And those quarterbacks won't have better resumes than Purdy.

So don't be surprised if the 49ers come up short next season, insult Purdy with an offer that's $10 to $15 million per season less than what he's worth and then tell reporters that their offer is still extremely generous.

That's how the 49ers do business.

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Grant Cohn

GRANT COHN

Grant Cohn has covered the San Francisco 49ers daily since 2011. He spent the first nine years of his career with the Santa Rosa Press Democrat where he wrote the Inside the 49ers blog and covered famous coaches and athletes such as Jim Harbaugh, Colin Kaepernick and Patrick Willis. In 2012, Inside the 49ers won Sports Blog of the Year from the Peninsula Press Club. In 2020, Cohn joined FanNation and began writing All49ers. In addition, he created a YouTube channel which has become the go-to place on YouTube to consume 49ers content. Cohn's channel typically generates roughly 3.5 million viewers per month, while the 49ers' official YouTube channel generates roughly 1.5 million viewers per month. Cohn live streams almost every day and posts videos hourly during the football season. Cohn is committed to asking the questions that 49ers fans want answered, and providing the most honest and interactive coverage in the country. His loyalty is to the reader and the viewer, not the team or any player or coach. Cohn is a new-age multimedia journalist with an old-school mentality, because his father is Lowell Cohn, the legendary sports columnist for the San Francisco Chronicle from 1979 to 1993. The two have a live podcast every Tuesday. Grant Cohn grew up in Oakland and studied English Literature at UCLA from 2006 to 2010. He currently lives in Oakland with his wife.

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