How the NFL Has Caught up to Kyle Shanahan's Scheme

This season, teams are defending the 49ers offense differently.
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SANTA CLARA -- No offense in the NFL has underperformed more than the 49ers offense this season.

They have some of the best weapons in the NFL -- Deebo Samuel, Brandon Aiyuk and George Kittle -- and yet their offense ranks just 18th in yards and 19th in points. To understand why, you must understand Kyle Shanahan's scheme.

Almost every offensive play Kyle Shanahan calls starts with a shift or a motion. While the rest of the NFL uses shifts and motions roughly 50 percent of the time, Shanahan uses it closer to 90 percent of the time. Here's why:

When an offense changes the strength of the formation (sends the tight end from one side to the other), the opposing defense usually counters by changing its play call. To do this, all 11 defenders must communicate on the field before the play while the offense is in motion. Shanahan wants the defense to communicate, because he's counting on one of the 11 defenders to mess up. He figures the more he shifts, the more opportunities for the opposition to make mistakes and give up big plays.

This season, teams are defending the 49ers offense differently. Instead of changing their play call every time the 49ers shift, they simply are going with their original play call no matter what and living with the results most of the time. 

So through six games, the 49ers offense is averaging 5.83 yards per play with pre-snap motion, and 5.53 yards per play without it -- not much difference. As opposed to last season, when the 49ers averaged a whopping 6.2 yards per play with motion and 5.72 yards per play without it. And in 2019 when they went to the Super Bowl, they averaged 6.17 yards per play with motion and 5.65 without it.

Pre-snap motion always has been the trick that makes Shanahan's offense work, but now it's not working nearly as effectively as it did in the past. Which means he needs a new trick pronto.

Let's see what he's got up his sleeve.


Published
Grant Cohn
GRANT COHN

Grant Cohn has covered the San Francisco 49ers daily since 2011. He spent the first nine years of his career with the Santa Rosa Press Democrat where he wrote the Inside the 49ers blog and covered famous coaches and athletes such as Jim Harbaugh, Colin Kaepernick and Patrick Willis. In 2012, Inside the 49ers won Sports Blog of the Year from the Peninsula Press Club. In 2020, Cohn joined FanNation and began writing All49ers. In addition, he created a YouTube channel which has become the go-to place on YouTube to consume 49ers content. Cohn's channel typically generates roughly 3.5 million viewers per month, while the 49ers' official YouTube channel generates roughly 1.5 million viewers per month. Cohn live streams almost every day and posts videos hourly during the football season. Cohn is committed to asking the questions that 49ers fans want answered, and providing the most honest and interactive coverage in the country. His loyalty is to the reader and the viewer, not the team or any player or coach. Cohn is a new-age multimedia journalist with an old-school mentality, because his father is Lowell Cohn, the legendary sports columnist for the San Francisco Chronicle from 1979 to 1993. The two have a live podcast every Tuesday. Grant Cohn grew up in Oakland and studied English Literature at UCLA from 2006 to 2010. He currently lives in Oakland with his wife.