Jacob Cowing Adds a New Element to the 49ers Offense

Cowing had 13 touchdown catches last season. It will be fun to see how Kyle Shanahan uses him.
Aug 23, 2024; Paradise, Nevada, USA; San Francisco 49ers wide receiver Jacob Cowing (83) makes a touchdown catch against Las Vegas Raiders cornerback Rayshad Williams (36) during the third quarter at Allegiant Stadium. Mandatory Credit: Stephen R. Sylvanie-USA TODAY Sports
Aug 23, 2024; Paradise, Nevada, USA; San Francisco 49ers wide receiver Jacob Cowing (83) makes a touchdown catch against Las Vegas Raiders cornerback Rayshad Williams (36) during the third quarter at Allegiant Stadium. Mandatory Credit: Stephen R. Sylvanie-USA TODAY Sports / Stephen R. Sylvanie-USA TODAY Sports
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The 49ers haven't had a wide receiver quite like Jacob Cowing.

He's 5'8", 168 lbs, so he's tiny. But he runs a 4.38, and he's not just a sprinter. He's a well-rounded wide receiver. He's a good route runner. He can catch. He's tough. He'll go over the middle. He can win short, intermediate and deep. And he's a weapon on screens, jet sweeps and reverses. So he's a perfect fit for the 49ers and he makes them much, much faster.

The 49ers drafted Cowing in Round 4 with pick no. 135 -- he was the second wide receiver they drafted this year. The first was Ricky Pearsall whom they drafted in Round 1. The 49ers never had a formal visit with Pearsall before the draft and they didn't give him a first-round grade. It's fair to wonder if he was their first choice.

I'm guessing the 49ers wanted wide receiver Xavier Worthy but the Chiefs traded up a few spots and took him before the 49ers could. Because like Cowing, Worthy is a smaller receiver who's an extremely fast route runner, gadget player and punt returner all in one. Worthy broke the NFL Combine record with a 4.21 40-yard dash, so he's special.

But Cowing is similar. Don't be surprised if he has a better career with the 49ers than Pearsall, who has a subluxed shoulder and could need surgery to fix it. Cowing certainly had a more productive college career than Pearsall, who had 14 touchdown catches in five seasons.

Cowing had 13 touchdown catches last season.

It will be fun to see how Kyle Shanahan uses him.


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Grant Cohn

GRANT COHN

Grant Cohn has covered the San Francisco 49ers daily since 2011. He spent the first nine years of his career with the Santa Rosa Press Democrat where he wrote the Inside the 49ers blog and covered famous coaches and athletes such as Jim Harbaugh, Colin Kaepernick and Patrick Willis. In 2012, Inside the 49ers won Sports Blog of the Year from the Peninsula Press Club. In 2020, Cohn joined FanNation and began writing All49ers. In addition, he created a YouTube channel which has become the go-to place on YouTube to consume 49ers content. Cohn's channel typically generates roughly 3.5 million viewers per month, while the 49ers' official YouTube channel generates roughly 1.5 million viewers per month. Cohn live streams almost every day and posts videos hourly during the football season. Cohn is committed to asking the questions that 49ers fans want answered, and providing the most honest and interactive coverage in the country. His loyalty is to the reader and the viewer, not the team or any player or coach. Cohn is a new-age multimedia journalist with an old-school mentality, because his father is Lowell Cohn, the legendary sports columnist for the San Francisco Chronicle from 1979 to 1993. The two have a live podcast every Tuesday. Grant Cohn grew up in Oakland and studied English Literature at UCLA from 2006 to 2010. He currently lives in Oakland with his wife.