The 49ers Can't Afford to Lose Adam Peters

He's one of the three most important members of the organization along with John Lynch and Kyle Shanahan.
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The word on Adam Peters is out.

He's the 49ers assistant general manager, the unsung hero in their front office, and now he's in demand. Both the Commanders and the Raiders have requested to interview him for their vacant general manager positions. And if the 49ers don't give him a raise and a promotion, it seems likely he will leave.

The 49ers absolutely cannot afford to lose Peters.

He's one of the three most important members of the organization along with John Lynch and Kyle Shanahan. And unlike those two, Peters actually has decades of experience scouting personnel. That's his entire background, as opposed to Lynch who has a media and playing background, and Shanahan who has a coaching background.

Both Lynch and Shanahan have lots of influence over which players the 49ers sign and draft, which might explain why the Niners miss on so many draft picks in the first three rounds. See: Solomon Thomas, Reuben Foster, Dante Pettis, Tarvarius Moore, Jalen Hurd, Javon Kinlaw, Trey Lance, Trey Sermon, Drake Jackson, Ty Davis-Price, Danny Gray and Cameron Latu.

Peters also has lots of influence over the 49ers' personnel decisions, and presumably makes more of them later in the draft when the 49ers select players who might not be on Lynch or Shanahan's radar, which might explain why the 49ers find so many gems after Round 3. See: George Kittle, D.J. Jones, D.J. Reed, Dre Greenlaw, Jauan Jennings, Deommodore Lenoir, Talanoa Hufanga, Elijah Mitchell and Brock Purdy.

I'm not saying Peters made all those Day 3 picks, but he probably made lots of them.

So make him the general manager. The 49ers already promoted Lynch from general manager to president of football operations -- now promote Peters as well.

He has earned it.


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Grant Cohn
GRANT COHN

Grant Cohn has covered the San Francisco 49ers daily since 2011. He spent the first nine years of his career with the Santa Rosa Press Democrat where he wrote the Inside the 49ers blog and covered famous coaches and athletes such as Jim Harbaugh, Colin Kaepernick and Patrick Willis. In 2012, Inside the 49ers won Sports Blog of the Year from the Peninsula Press Club. In 2020, Cohn joined FanNation and began writing All49ers. In addition, he created a YouTube channel which has become the go-to place on YouTube to consume 49ers content. Cohn's channel typically generates roughly 3.5 million viewers per month, while the 49ers' official YouTube channel generates roughly 1.5 million viewers per month. Cohn live streams almost every day and posts videos hourly during the football season. Cohn is committed to asking the questions that 49ers fans want answered, and providing the most honest and interactive coverage in the country. His loyalty is to the reader and the viewer, not the team or any player or coach. Cohn is a new-age multimedia journalist with an old-school mentality, because his father is Lowell Cohn, the legendary sports columnist for the San Francisco Chronicle from 1979 to 1993. The two have a live podcast every Tuesday. Grant Cohn grew up in Oakland and studied English Literature at UCLA from 2006 to 2010. He currently lives in Oakland with his wife.