Bear Digest

Caleb Williams and a Chicago Bears legend unite in a must-watch ad

Alan Goldsher

Chicago Bears quarterback Caleb Williams, ready for his close-up.
Chicago Bears quarterback Caleb Williams, ready for his close-up. / Corey Perrine/Florida Times-Union / USA TODAY NETWORK
In this story:

Caleb Williams has proven to be excellent at avoiding interceptions, facing the media, and winning Heisman Trophies.

Turns out he’s also a pretty good actor.

In a new commercial for the collectibles monolith Topps, the second-year signal caller shares the screen with one of the best quarterbacks in Chicago Bears history.

Telegenic QBs

The conceit of the ad is that Jim McMahon—who’s credited as Topps VP of Player Development (he’s not)—is teaching Williams the proper manner with which to sign his football cards.

Williams, who flaunts an excellent poker face throughout the commercial, takes the lessons in stride, trying again and again to impress the Punky QB, with little success. Even a quality Green Bay Packers diss is met with derision.

The minute-long commercial’s punchline is an homage to arguably McMahon’s greatest moment as a Chicago Bear.

Williams’ thespian chops are solid, so consider this: The new Captain America film tanked, so if the NFL doesn’t pan out for Caleb, there’s always the MCU.

Published
Alan Goldsher
ALAN GOLDSHER

Alan Goldsher has written about sports for Sports Illustrated, ESPN, Apple, Playboy, NFL.com, and NBA.com, and he’s the creator of the Chicago Sports Stuff Substack. He’s the bestselling author of 15 books, and the founder/CEO of Gold Note Records. Alan lives in Chicago, where he writes, makes music, and consumes and creates way too much Bears content. You can visit him at http://www.AlanGoldsher.com and http://x.com/AlanGoldsher.

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