Nike releases vibrant new shoe designed by Bills WR Keon Coleman

Buffalo Bills wide receiver Keon Coleman has put his artistic side on display yet again, this time with a new Nike shoe.

Kyle Silagyi | Jun 28, 2024

Oct 14, 2023; Tallahassee, Florida, USA; Florida State Seminoles wide receiver Keon Coleman (4) celebrates after catching a pass over Syracuse Orange defensive back Jason Simmons Jr. (6) (not pictured) during the first quarter at Doak S. Campbell Stadium. Mandatory Credit: Melina Myers-USA TODAY Sports / Melina Myers-USA TODAY Sports

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Keon Coleman is a proponent of self-expression, a wholly unique, completely genuine individual who has quickly won the Western New York faithful over with his authenticity. He made a lasting first impression at his introductory press conference after the Buffalo Bills selected him with the 33rd overall pick of the 2024 NFL Draft, speaking the good word about smart shopping and chocolate chip cookies. He showcased his inner Picasso a few weeks later by hilariously painting the team’s logo at the NFLPA Rookie Premiere, his inspired take on the insignia quickly becoming a meme amongst the fanbase.

Coleman has put his artistic side on display yet again, this time in an official collaboration with sportswear giant Nike. The rookie wideout recently designed a shoe for the company—the “Nike Dunk Low Unlocked By Keon Coleman”—which you can get your hands on for $160.

Check out a few images of the kicks below. If you’re interested in purchasing a pair, you can do so at this link.

Nike Dunk Low Unlocked By Keon Coleman / Nike Website

If you’re not feeling Coleman’s exact design, Nike allows you to customize the shoes before purchasing, giving you the opportunity to (indirectly) collaborate with Buffalo’s new wideout.

A Coleman-designed Nike shoe is perhaps the first of several major company endorsements the 21-year-old will earn, assuming he can ultimately reach his production. The 6-foot-3 pass-catcher, who caught 50 passes for 658 yards and 11 scores last season at Florida State, is joining a revamped Bills receiving corps that parted ways with Gabriel Davis and perennial Pro Bowler Stefon Diggs in the offseason, meaning there's an opportunity for immediate production.

Keon Coleman florida state buffalo bills

Seminoles wide receiver Keon Coleman sprints down the sideline in FSU's matchup with the Miami Hurricanes / Alicia Devine / USA TODAY NETWORK

He struggled to consistently create separation at the collegiate level and is generally a bit raw, but given his athletic profile, Buffalo is confident it can mold the malleable ball of clay into something special. It will give him every opportunity to make an early impact, as he projects as the team’s immediate X receiver; the rookie has already made an impact on quarterback Josh Allen, with the signal-caller recently telling reporters that Coleman has “the tools necessary” to be a top-level wideout at the professional level.

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