Former Bills Featured in 'Almost Champions' M&M's Super Bowl Commercial

The Buffalo Bills won't be playing in the Super Bowl, but that doesn't mean they won't be making an appearance. Two Hall of Famers and former Bills will grace your television.

Having a reputation for losing isn’t fun. Having a reputation of almost winning might hurt more.

The Buffalo Bills, still healing a broken heart from their Divisional Round loss to the Kansas City Chiefs, will watch the Super Bowl from the sidelines as Patrick Mahomes plays in the big game for the fourth time in six seasons as a starting quarterback.

Buffalo’s catastrophic ending to a season that oscillated between cursed and magical seat the fate of another Bills team, headlined by a superstar quarterback, that wasn’t quite good enough.

Sep 15, 2016; Orchard Park, NY, USA; Buffalo Bills former player Bruce Smith speaks as his number is retired in a ceremony during halftime against the New York Jets at New Era Field. The Jets beat the Bills 37-31 / Mandatory Credit: Timothy T. Ludwig-USA TODAY Sports

On Sunday, that reputation will be further cemented.

M&M's will have a Super Bowl commercial featuring a diamond “almost champions” ring, given to those who fell just short. The commercial features three NFL Hall of Famers and two former Bills: edge rusher Bruce Smith, receiver Terrell Owens, and Miami Dolphins quarterback Dan Marino.

Smith, of course, went to four Super Bowls with Buffalo, although he would end his historic career without a championship to his name. He spent 15 years with the Bills, compiling 171 of his 200 career sacks. He was named to 11 Pro Bowls.

Owens, meanwhile, is one of the greatest to ever play his position, too. He led the league in touchdowns in three separate seasons. He played in just one Super Bowl – the Philadelphia Eagles’ 2005 loss to the New England Patriots – but is remembered for the gruesome leg injury he played through in his attempt to become a champion.

He would spend just a season in Buffalo, long after that Super Bowl loss. His 2009 season with the Bills came with just six wins, though at 36 years old he still managed 55 receptions for 829 yards and five scores.

James Cook Accuses CFP Committee of 'Sneaking In' Saban

Whether Buffalo quarterback Josh Allen qualifies as an “almost champion” for his devastating playoff defeats is up to you; but for now, the farthest he’s gotten in the AFC Championship Game.

If fans are lucky, Allen will make a Super Bowl appearance of his own with a Paramount commercial that lives up to the big game’s expectations.