Chiefs Fans Rank Third in Research on Most Vocal Fanbases in NFL

Kansas City's fans were found to be some of the most active on social media last season.

The Kansas City Chiefs are widely known for having some of the best fans in all of professional sports, and their outspoken nature showed up this past season in regard to social media interaction and engagement.

Doing research in an effort to find out which NFL teams have the most vocal fans in the league online, Gambling.com used the social listening tool Linkfluence to "analyze social media data for every fanbase in the NFL by looking at the number of posts that had been made using their team's unique slogan" via hashtag on social media. For Chiefs fans, the iconic hashtag, "#ChiefsKingdom," was used by the listening tool to gather data.

The results of this research lined up mostly well compared to expectation, as the Chiefs' hashtag was used 488,141 times on social media — according to Linkfluence's findings — throughout the 2022-23 season from beginning to end. This number trailed only the Buffalo Bills (691,764) and Philadelphia Eagles (1,043,322). Below is a list of the top five squads in online fan vocality: 

• Philadelphia Eagles: 1,043,322
• Buffalo Bills: 691,764
• Kansas City Chiefs: 488,141
• Dallas Cowboys: 418,852
• Green Bay Packers: 377,048

And now the bottom five, from 28th to 32nd in descending order: 

• Carolina Panthers: 66,414
• Atlanta Falcons: 60,171
• Indianapolis Colts: 54,040
• Houston Texans: 29,345
• Arizona Cardinals: 28,444

Some usual suspects are at the top, as Philadelphia sports fans are some of the most passionate in the entire world. Marquee NFL brands such as the Cowboys and Packers also populate the top five. At the bottom, there are some struggling franchises with a lack of recent success. It shouldn't come as a surprise to anyone that those teams' fans don't utilize the official team slogan/hashtag on social media nearly as often as some others. For the Chiefs' sake, though, having something catchy and repeatable has worked in conjunction with the on-field product to give fans something to talk about online before, during and after games.

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