Dallas Cowboys' Jerry Jones Not No. 1 On Forbes Richest People In Sports List

Dallas Cowboys owner and general manager Jerry Jones was beaten out by another sports owner mogul.

Jan 7, 2024; Landover, Maryland, USA; Dallas Cowboys owner Jerry Jones walks off the field after / Geoff Burke-USA TODAY Sports

Dallas Cowboys owner and general manager likes to be first. At everything.

At least he says he does. But his personnel choices over the years as head of the Cowboys could indicate something different to some. And just as Jones has finished everywhere but first in the NFL over the years, he's second in a different category.

Jan 7, 2024; Landover, Maryland, USA; Dallas Cowboys owner Jerry Jones walks off the field after / Geoff Burke-USA TODAY Sports

Forbes magazine released its richest people in the world list recently, and in the category of sports, Jones has been beaten out by Stanley Kroenke.

Kroenke owns Kroenke Sports and Entertainent, which is the parent company of Arsenal F.C. of the Premier League, the NFL's Los Angeles Rams, the NBA's Denver Nuggets and the NHL's Colorado Avalanche among others.

Jones' sports portfolio consists of the Dallas Cowboys.

So maybe it's to be expected that Kroenke takes the top spot on this list. But no doubt that doesn't make Jones feel better about coming in second place.

Kroenke is listed at No. 115 overall with a listed net worth of $16.2 billion, while Jones comes in at No. 137 overall at $13.3 billion. New England Patriots owner, Robert Kraft shows at No. 188 at $11.1 billion while Arthur Smith, owner of the Atlanta Falcons comes in at No. 304 at $8.4 billion.

Jones and the Cowboys have not seen playoff success since the 1995 NFL season - the last time Dallas saw a Super Bowl championship. The 28-year drought also applies to an NFC Championship appearance for the Cowboys.

While it's hard to imagine the value of the Cowboys being higher than it is, it's understandable that another Super Bowl win would positively impact the monetary value of the Cowboys.