Cowboys hiring of Brian Schottenheimer gets a 'good luck with that' endorsement

The Dallas Cowboys have hired Brian Schottenheimer as their head coach, a move that has many wondering what the franchise was thinking.

Dallas Cowboys CEO Stephen Jones, head coach Brian Schottenheimer and owner Jerry Jones speak to the media at a press conference. / Tim Heitman-Imagn Images

The Dallas Cowboys made it official this past Monday when the franchise announced Brian Schottenheimer as the new head coach.

News that Schottenheimer would be the next leading man in Dallas quickly spread through social media, and for the most part, there was a lot of negativity.

MORE: Dallas Cowboys coaching staff: New era off to strong start

Sports Illustrated's Andrew Brandt recently wrote about each hiring in this coaching cycle; when it came to the Cowboy's decision to hire Schottenheimer, Brandt gave it a simple phrase, "Good luck with that."

"Similarly, Brian Schottenheimer represents a typical Jerry Jones hire. It is one of the last hires of the cycle, true to Jones’s mode of operations of waiting and waiting for no apparent reason.

Dallas Cowboys Head Coach Brian Schottenheimer and owner Jerry Jones speak to the media at a press conference at the Star. / Tim Heitman-Imagn Images

It is a name—like Dave Campo or Wade Phillips or Jason Garrett—that will be loyal to Jones while uninspiring to fans, media and, perhaps, players. And it will keep the focus on Jones as the most important nonplayer in the franchise."

Like many when the news was announced, Brandt believes that this hire makes the most sense, given Jones' track record.

Dallas Cowboys owner Jerry Jones speaks to the media at a press conference. / Tim Heitman-Imagn Images

Once again, it seems the fanbase and the franchise may suffer because Jones prefers his name at the top of the marquee.

The Cowboys owner can tell everyone that he is taking a risk with this hiring; however, if it were a real risk, Jones would have never taken it.

— Enjoy free coverage of the Cowboys from Dallas Cowboys on SI —

Hiring Brian Schottenheimer would spell disaster for Cowboys

7 upcoming free agents Dallas should consider from Conference Championships

Ben Johnson didn't interview for Cowboys opening for obvious reason

These former Cowboys will be playing in the AFC, NFC Championships

Dallas Cowboys pick College Football Playoff hero in latest NFL mock draft

Meet Sophy Laufer: Star of Dallas Cowboys Cheerleader Netflix doc