Cowboys' Brian Schottenheimer details deeply personal tattoo meaning

Brian Schottenheimer is making a strong impression to start his tenure as Dallas Cowboys head coach, and the details of his deeply personal tattoo make him even more likable.

Dallas Cowboys offensive coordinator Brian Schottenheimer on the field before the game against the Las Vegas Raiders. / Tim Heitman-Imagn Images

Dallas Cowboys Nation had a lukewarm response to the news that offensive coordinator Brian Schottenheimer would be replacing Mike McCarthy as the new head coach.

Momentum has swung in his favor, however, after putting together a strong staff around him and carrying himself in a cool, calm, and collected manner.

In a video that is making the rounds on social media, Schottenheimer sat down CBS Sports' Jonathan Jones and shared the deeply personal meaning behind one of his tattoos.

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Along with having "Faith. Family. Football" tattooed on his arm and "grit" tattooed on his hand, Schottenheimer was a "life license plate."

#Cowboys Brian Schottenheimer is like if Matthew McConaughey were a head coach.

Very even keel and gets cool tattoos like this one in his “life license plate.”

(🎥: @CBSSports w/ @jjones9) pic.twitter.com/HMv3Q2lgIT

— Brandon Loree (@Brandoniswrite) March 17, 2025

It is a Tennessee license plate to represent his home, along with the birthdates of his wife and children. You can't deny he is a family man.

Schottenheimer has been a longtime NFL assistant, but he has been around the game for ages. We'll find out over the next few years whether he is the right man to lead America's Team, but he's making a good impression in his first few months on the job.

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