Cowboys Dak & Dez Are Teammates Again - In Business

No, this won't happen in the locker room. It's happening in the boardroom for Dak and Dez

FRISCO - Dak Prescott and Dez Bryant are together again.

No, this won't happen in the locker room. It's happening in the boardroom, as Dak, the Dallas Cowboys QB, and Dez, his former Pro Bowl receiver, are teaming up as investors in high-tech workout  equipment by OxeFit, a Plano-based startup developing AI-powered exercise gear.

Former Dallas tight end Jason Witten and present Dallas tight end Blake Jarwin are also on the investment team, it was announced Wednesday.

OxeFit is developing a workout system using robotics and artificial intelligence with strength training.

“As a professional athlete currently rehabbing from a significant injury, I see the unbelievable opportunity OxeFit affords athletes and their physicians and trainers to cater activities to their specific needs,” said Prescott, who is coming off 2020 season-ending ankle surgery. “I believe OxeFit will change how athletes build strength and rehab from injuries.”

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OxeFit, which is set to launch its fitness equipment this year, is targeting athletes and consumers who can work out from home, at the gym or at a rehabilitation center.

The company is set to debut its fitness equipment later this year and is expected to compete in the same category as devices like Peloton and Mirror, using physical gym equipment and up-to-date software that are connected to one another via a network.

The Cowboys players are part of a round of investment-raising for $12.5 million that was led by Lydia Partners, a Plano-based firm.

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