Jerry’s Miserable Life’? Cowboys Owner Reacts to Super Bowl Drought

Dallas Cowboys owner Jerry Jones addresses the team's lengthy championship deficiency with optimism about a Super Bowl chase.

Never mind glass half-full: Jerry Jones is letting his cup overflow.

The Dallas Cowboys owner addressed his team's highly-publicized drought regarding Super Bowls, one that's at 27 seasons as a new quest for the elusive Vince Lombardi Trophy begins on Sunday. In his trademark sense of optimism, Jones managed to turn the lack of silver into a shot at his detractors.

"We've had years where we had the kind of teams (where) we should have gone farther in the playoffs," Jones said during an appearance on 105.3 The Fan. "That's not much solace. For whatever reason, we haven't been able to achieve that success in the playoffs for a number of years. It's frustrating for fans; frustrating for me."

"But I read the other day (that) Jerry Jones must be having a miserable life. Well, it's not been a miserable life by any stretch of the imagination, because before I got involved in the NFL I didn't have any chance at this kind of big success."

For all its faults, the Cowboys franchise remains financially successful and has maintained its global popularity and interest, even with the lack of on-field hardware. Dallas frequently appears at or near the top of lists that count down the most valuable franchises and they are hardly ever hurting for representation in the NFL's exclusive broadcast windows. 

The fact remains, however, that championships would fully justify those continued successes and the drought is reaching unpreferable historic levels: as it stands, Dallas has had enough trouble getting back to the NFC title game round, that 27-year lack standing as the third-longest in the NFL behind only Detroit, Washington (31 each), Cleveland and Miami (30 each).

There's no doubt that Jones, 80, will do his utmost to add a fourth Super Bowl trophy to his collection. But it's likely safe to say that he's one of few, if any more, of the organization to find an optimistic speck in the abyss of the Cowboys' playoff success ... or lack thereof.

The first chance to right the ship lands on Sunday when Dallas faces the New York Giants in prime time (7:20 p.m. CT, NBC).