Cowboys QB Dak Prescott Keys Unique 'My Hand, My Cause' Charity Effort

Dak Prescott of the Cowboys and Dirk Nowitzki of the Mavs are among the celebrities "lending a hand'' to charity - in the most literal sense.

DALLAS - Dak Prescott and Dirk Nowitzki are "lending a hand'' - in the most literal sense.

Launching today, My Hand My Cause is a non-profit organization co-founded by award-winning photographer Dennis Murphy and creative director Everett Wilder with a goal of raising millions of dollars for charity by teaming the power of celebrity with fine art photography.

The concept: For-sale fine-art-quality prints of photographs of the hands of some of the world' most influential people.

“With this hand I scored over 30,000 points and probably had double as many misses,” joked Dallas Mavs legend Nowitzki, whose Dirk Nowitzki Foundation will receive proceeds from the effort. “I was immediately struck by the impact My Hand My Cause can have, and I’m proud to be among the first of what will hopefully be thousands more who will partner with this great organization.”

The "inaugural class'' of hands is keyed by Dallas Cowboys star and recent "NFL Walter Payton Man of the Year'' recipient Dak Prescott, professional rock climber Alex Honnold, former NASA astronaut and Navy SEAL Chris Cassidy and Nowitzki, with many others to follow.

For a charitable donation of $105, supporters receive a life-size print, printed signature and commemorative date of when the photograph was taken. The causes supported by the inaugural class include: The National Medal of Honor Museum Foundation (Cassidy), The Faith, Fight, Finish Foundation, (Prescott), The Dirk Nowitzki Foundation (Nowitzki) and The Honnold Foundation (Honnold).

“It’s inspiring to think that if as few as 50,000 prints are sold by one celebrity, we’ve raised millions and millions of dollars for their charity,” said Murphy. “The hand tells a story of the achievements of athletes, musicians, doctors, scientists and so many other inspiring people. We want to spotlight that while also doing a lot of good for the foundations and charities that matter most to each of them.”

Throughout the year, My Hand My Cause will also showcase and celebrate the hand photographs at gallery events to raise additional funding for each charity. The company has a variety of pro bono supporters, including companies that will help launch an advertising campaign to kickstart the effort.

For the latest on My Hand My Cause, follow along on Instagram, TikTok, Twitter and Facebook or visit www.myhandmycause.com. 

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