NFL on Fox ratings drop can be blamed on the Dallas Cowboys

The Dallas Cowboys have long been known as America's Team. However, America wasn't tuning in to watch the Cowboys' dreadful season.

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If you were to ask someone who doesn't watch or follow football to name a team in the NFL, there's a high chance they would say the Dallas Cowboys.

At times, the Cowboys brand feels almost bigger than the NFL itself, so when things are going well for the franchise, the league feasts.

However, when things are going bad, it may cause fans to tune out.

MORE: 7 biggest disappointments for Dallas Cowboys in 2024 season

Sports Media Watch discussed the ratings drop for the NFL on FOX, and from an outsider's perspective, the Cowboys' ugly season could be to blame.

@rjochoa
FOX’s lowest rated season of NFL since 2020, which was also the last time the Cowboys weren’t a winning team.
No way that’s a coincidence, right? https://t.co/0ZTkKddUkm

— Tim Timothy (@RookieMisteak) January 8, 2025

According to the story, the NFL on FOX saw its lowest ratings since 2020. Sound strange? The year everyone was stuck at home was somehow a low-rated season for Fox.

MORE: Despite carrying Cowboys all season, Micah Parsons snubbed in All-Pro vote

FOX went from 17.3 million viewers a game last season to 15 million this season. Each network that hosted the NFL saw a drop in ratings this season.

Kirby Lee-Imagn Images

That's because that was the last season the Cowboys finished with a losing record until this season. FOX's biggest most weeks are games that involve the Cowboys.

Kevin Jairaj-Imagn Images

The team finishing 7-10 this season could absolutely be a correlation to the poor ratings this season. People may laugh at the 'America's Team' moniker.

However, moments like this make the nickname ring true.

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