Leaked Ad Appears to Show Lions' New Uniform

Did Lions' new uniforms leak early?
Detroit Lions fans cheer after a play against the San Francisco 49ers.
Detroit Lions fans cheer after a play against the San Francisco 49ers. / Junfu Han / USA TODAY NETWORK
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The Detroit Lions' new uniforms are set to be unvieled Thursday night at an event for season-ticket holders.

However, many may have gotten a first look at the new uniforms a few hours early through an advertisement.

Fanatics, a popular merchandising outlet, ran an ad that leaked through the USA Today Network Thursday featuring a look at the Lions' new uniforms for the upcoming 2024 season.

There are three jerseys featured in the advertisement. The first is the team's home uniform, which is Honolulu Blue. The second is white, and the third is a black jersey believed to be the team's potential alternate uniform.

The Lions have not had a black alternate jersey since the 2007 season. This rendition is black with blue numerals, along with silver and blue stripes on the sleeves.

For the blue home rendition, there are white numerals and letters with silver stripes and white trim on the sleeves. The white jerseys feature blue letters and numerals with blue and silver stripes.

The blue and white jerseys have '313,' Detroit's area code, printed on the interior collar. Meanwhile, the black jersey has 'Motor City' printed on the interior collar. There are dots on the jersey numbers with each rendition.

In the leaked advertisement, the white and black jerseys are front-showing, while the blue showcases the back of the jersey. 'Detroit' is printed across the front of the white jersey, while 'Lions' is printed across the black variant.

The numbers for each jersey are on the shoulder, with stripes adorning the sleeves.

No first looks at the new helmets or pants have surfaced. All aspects of the uniforms will be unveiled Thursday night.


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