Patriots Owner Robert Kraft Buys Super Bowl Ad

New England Patriots owner Robert Kraft's Foundation to Combat Antisemitism will have a 30-second ad run during the Super Bowl.

The New England Patriots are back in the Super Bowl, though, not in the way one would expect. 

Pro Football Talk's Mike Florio reported that Patriots owner Robert Kraft's Foundation To Combat Antisemitism has bought a 30-second ad that will air during the Super Bowl when the Kansas City Chiefs face the San Francisco 49ers on Sunday at Allegiant Stadium in Las Vegas. Dr. Clarence B. Jones, who helped Martin Luther King Jr. in writing his "I Have A Dream Speech," which he gave on Aug. 28, 1963, will be in the Super Bowl commercial. 

Jan. 17, 2024; Foxborough, MA, USA; New England Patriots head coach Jerod Mayo (L) and owner Robert Kraft (R) pose for photos after a press conference announcing Mayo's hiring as the team's head coach at Gillette Stadium / Credit: Eric Canha-USA TODAY Sports

The FCAS released a video of Kraft's phone call with Dr. Jones on its YouTube channel on Friday. Dr. Jones, 93, was emotional during the phone call when Kraft broke the news to him that his ad is going to be run during the Super Bowl. 

"What we're going to do together after this ad is build bridges to get more love and subdue the hate that's going on and let people of all backgrounds and all color, all gender, all religions look at the positive things in life," Kraft said. 

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Statista reported that the average cost of a 30-second commercial in the Super Bowl last year was $7 million. That number has risen since the average cost was $5.5 million in 2021, and one can figure it'll likely be even more expensive this year. 

While Kraft has that much money many times over, spending that amount to help spread peace and treat people fairly will always be worthwhile for those who can afford to do so. 

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