Do Rams Need Kick Return Overhaul? NFL Owners, Stan Kroenke, Pass New Rule

NFL Owners, including Los Angeles Rams' Stan Kroenke, Pass New Kickoff Rule at Annual League Meeting

Dec 3, 2023; Inglewood, California, USA; Los Angeles Rams coach Sean McVaye (left) interacts with / Kirby Lee-USA TODAY Sports

NFL owners, including Los Angeles Rams’ Stan Kroenke, voted to drastically change the NFL kickoff in a controversial decision at the Annual League Meeting this week. Once one of the most exciting plays in football, only 22 percent of kicks resulted in returns last season. 

Why the significant change?  The hope is for more explosive returns with added player safety. Kickoff returns will look very different before the ball gets kicked. 

The revamped kickoff format prohibits the kicking team from moving until the ball contacts or is fielded within a designated "landing zone." That zone is the area between the receiving team's goal line and its 20-yard line. Kickoffs remain at the 35-yard line but the other 10 players of the kicking unit line up at the opposing team's 40-yard line.

Dec 3, 2023; Inglewood, California, USA; Los Angeles Rams coach Sean McVaye (left) interacts with / Kirby Lee-USA TODAY Sports

Teams are permitted to place up to two returners in the "landing zone," and returners cannot utilize a fair catch, as they could in 2023.  There will be no surprise onside kicks. Teams can attempt an onside kick in the fourth quarter but must notify the officials first. 

Owners agreed to a one-year trial of the new format, which is borrowed heavily from what was used in the XFL spring league. 

The change certainly boosts the value of returners in the NFL. For the Rams, Austin Trammell only returned six kickoffs in 2023. Los Angeles could be in the market for a new returner as they ranked dead-last in kick return average last season. 

Currently, L.A. is focused on the 2024 NFL Draft in Detroit. With a first-round draft selection in their pocket, the Rams are scouting and interviewing prospects, with an eye on improving a few key position groups, including the secondary and edge rusher.