The Los Angeles Rams’ New Logo Isn’t Bad

SI’s Robin Lundberg assesses the new logo and why he believes it should be considered a major improvement from the previous branding.

On March 8, the Los Angeles Rams were heavily critiqued after a photo leaked of what many believed to be their new team logo. On Monday, the Rams officially revealed a new look as they prepare for the upcoming season. SI’s Robin Lundberg assesses the new logo and why he believes it should be considered a major improvement from the previous branding.