Commanders Make NFL History with Social Media 'Correspondent'

The Washington Commanders are implementing a title that is believed to be the first of its kind.

Jeremy Brener | Apr 13, 2022

The Washington Commanders made history Wednesday, naming social media star Katie Feeney its first-ever social media correspondent.

R9WRnwAM_400x400 — Twitter/@katiefeeneyy

Katie Feeney

Washington Commanders crest

Washington Commanders new uniforms

According to ESPN, this role is believed to be the first of its kind in the NFL. And Feeney has quite the resumé for the position.

Just 19, Feeney is a college student at Penn State University but has racked up over 6.8 million followers on TikTok, while boasting 2.2 million subscribers on YouTube and 870,000 Instagram followers.

Feeney has worked with a number of brands on her social media platform, and in a 2021 interview with Bloomberg, she revealed that she had made over $1 million in six weeks with Snapchat brand deals.

Feeney also isn't a novice when it comes to the NFL. Last season, the Commanders invited her onto the field before the team's Week 17 game against the Philadelphia Eagles. And, she was also a correspondent for this year's Super Bowl in Los Angeles with YouTube.

It's unclear exactly how in-depth Feeney's role will be with the team, but her presence and attachment to the brand connects her with women, Gen Z, and local fans in the DMV that may be skeptical about the team's new changes.

Tanya and Dan Snyder — Photo by Rob Carr/Getty Images

Dan and Tanya Snyder

Dan and Tanya Snyder

Dan Snyder

As a Maryland native, the match between Feeney and the Commanders feels natural. She'll have the opportunity to connect with different fanbases that Washington had not been best connected with before. As the team launches its new era and evolves into its new identity as the Commanders, it appears the social media strategy evolves with it.

Published Apr 13, 2022

JEREMY BRENER

Jeremy Brener is an editor, writer and social media manager for several Fan Nation websites. His work has also been featured in 247 Sports and SB Nation as a writer and podcaster. Brener has been with Fan Nation since 2021. Brener grew up in Houston, going to Astros, Rockets and Texans games as a kid. He moved to Orlando in 2016 to go to college and pursue a degree. He hosts "The Dream Take" podcast covering the Rockets, which has produced over 350 episodes since March 2020. Brener graduated in May 2020 from the University of Central Florida with a Bachelor's degree in Broadcast Journalism minoring in Sport Business Management. While at UCF, Brener worked for the school's newspaper NSM.today and "Hitting the Field," a student-run sports talk show and network. He was the executive producer for "Hitting the Field" from 2019-20. During his professional career, Brener has covered a number of major sporting events including the Pro Bowl, March Madness and several NBA and NFL games. As a fan, Brener has been to the 2005 World Series, 2010 FIFA World Cup and the 2016 NCAA National Championship between the Villanova Wildcats and North Carolina Tar Heels. Now, Brener still resides in the Central Florida area and enjoys writing, watching TV, hanging out with friends and going to the gym. Brener can be followed on Twitter @JeremyBrener. For more inquiries, please email jeremybrenerchs@gmail.com.