Adventure On SI

Three Ski Industry Professionals Tragically Killed by Avalanche - One Survivor

The snow sports community is now mourning the tragic loss of three men who have poured their hearts into the adventure community.

Maria Aldrich

British Columbia
British Columbia / Micah Mckerlich - Unsplash

While skiing on Monday, March 24 in British Columbia, three men in a guided group were reportedly caught in a vicious avalanche near the small village of Kaslo. At approximately 12:45 p.m., a rescue team was called to the scene. The avalanche is believed to have been triggered naturally, ultimately claiming the lives of Jeff Keenan, Alex Pashley and Jason Remple.

Pashley, 44, hailed from Idaho and served as the Global Sports Marketing Manager for The North Face. Alongside Pashley during the fatal incident was Jeff Keenan, 44, who was the co-founder of the Dinosaurs Will Die brand and Jason Remple, 53, who was the owner of Stellar Heli Skiing and worked as a dedicated ski guide.

"Kaslo Search and Rescue was dispatched shortly after the incident was reported and responded with a team of four specialized winter response technicians," as written in the Kaslo Search and Rescue (SAR) media release. "One skier was rescued, and airlifted to advanced medical treatment. Tragically, three skiers did not survive, their bodies have since been recovered from the scene."

According to the release, the Royal Canadian Mounted Police (RCMP) are working through an active investigation at this time. While the extent of the survivor's injuries have not been released to the public, it was noted that he is in serious condition.

Members of the adventure sports community have been honoring the men on social media, some of which came from notable outdoor brands, including The North Face:

"We're heartbroken to share the loss of our friend and colleague. Alex Pashley's curiosity and kindness left a mark on everyone who had the privilege of working, riding, and running alongside him. Pashley was an explorer to his core: As a photographer, he captured the nuances that transform a good story into a great one, and was celebrated and showcased across major snowboard publications. And he loved being on a board just as much as being behind the lens, building community through deep powder and big lines."

"The entire team at Stellar Heli Skiing extends its deepest condolences to the families and loved ones of those affected by this tragedy," the organization wrote. "Our thoughts remain with them during this incredibly difficult time."

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Maria Aldrich
MARIA ALDRICH

Maria Aldrich graduated from SUNY Potsdam with a degree in Exercise Science and a minor in Wilderness Education. While earning her degrees, she learned the fundamentals of climbing, wilderness travel, and leadership in the backcountry. These skills built upon Maria's lifelong passion for the outdoors. Following graduation, she began working in the outdoor recreation field, serving individuals with disabilities to help them access outdoor pursuits including hiking, paddling, horseback riding, and snowshoeing. The following year, Maria moved to the Adirondack Mountains in New York State to continue working towards a life of adventure and writing. She has continued rock and ice climbing, hiking in the High Peaks of the Adirondacks, and paddling through various rivers while documenting her experiences through writing. When Maria isn’t adventuring in the mountains, she can be found reading a book, fishing on a shoreline, or spending time with family.

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