Deion Sanders drops vintage 49ers Nike ‘Prime Time’ kicks

Prime Time brings vintage vibes back with his re-release of his iconic Nike 49ers sneakers.

Ron Chenoy-Imagn Images / Ron Chenoy-Imagn Images

Deion “Coach Prime” Sanders is a name that needs no introduction. From his Hall of Fame playing days to his larger-than-life personality, he’s been a magnet for attention throughout his career.

Now, as the head coach of the Colorado Buffaloes, Sanders has brought his flair to Boulder, leading the team to an impressive 8-2 record overall and 6-1 in the Big 12 during just his second season.

Coach Prime has flipped the script on the Buffaloes program, turning them into one of the most talked-about teams in college football. And it’s not just the wins that have people buzzing. He’s coaching his son, Shedeur Sanders, who is lighting up the field and shaping up to be a potential first-overall pick in the 2025 NFL Draft.

Deion isn’t just dominating the football field; he’s bringing back the heat off the field, too. On February 12, 2025, Sanders is reviving his iconic Nike Air Diamond Turf Retro sneaker.

Deion gave fans a sneak peek of the shoe, and the hype is real. Priced at $150, the sneakers are a throwback to his prime playing days with the San Francisco 49ers.

RELATED: Deion Sanders crushes Rocsi Diaz’s bday excitement with new baller G Wagon fail

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For fans of Coach Prime, the timing couldn’t be better. The man is leading his squad to glory while setting up Shedeur for a bright NFL future—and now, he’s making sure your sneaker game stays strong, too.

Manny Rubio-Imagn Images / Manny Rubio-Imagn Images

So whether you’re tuning in to watch Colorado’s high-flying offense or lining up to snag the Diamond Turf Retros in February, one thing’s for sure: Deion Sanders knows how to keep the spotlight exactly where it belongs—on him. And let’s be honest, would we want it any other way? Prime Time is alive and well, both on and off the field.

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