Livvy Dunne stuns in entrancing back to school photos

The social media superstar dropped some new images of chic college looks before returning to LSU.
Livvy Dunne in attendance after the San Francisco Giants defeated the Pittsburgh Pirates at PNC Park.
Livvy Dunne in attendance after the San Francisco Giants defeated the Pittsburgh Pirates at PNC Park. / Charles LeClaire-USA TODAY Sports

It feels inevitable that Livvy Dunne will become the No. 1 NIL earner before she graduates from LSU.

Also, as the most recent trailer for “The Money Game” reveals, don’t let that girl-next-door demeanor fool you. The LSU gymnast and brand empire builder is super competitive.

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“I remember saying that I wanted to be done,” Dunne confides in the trailer, presumably about returning for her final year of eligibility. “But winning is addicting.”

For those that pay attention to such things, the social media sensation is still ranked behind Colorado Buffaloes quarterback Shedeur Sanders in On3’s NIL 100 list, putting Dunne’s projected annual value at $3.9 million vs. $4.7 million. From all the sponsored content deals coming through the door for Dunne already in 2024, she seems to be surging past Deion Sanders’ No. 1 NFL draft prospect son.

One of those sponsors is Nautica, and they dropped their back to college campaign with the main attraction.

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Per usual, Dunne and her team do a fantastic job of finding brands that match her personality and style. The first part of the caption from her reads, “lookin cool for school.” Her mom chimed in, "Love it."

Livvy Dunne
Livvy Dunne in attendance after the San Francisco Giants defeated the Pittsburgh Pirates at PNC Park. / Charles LeClaire-USA TODAY Sports

Besides Nautica, the A-list influencer has deals with our main brand Sports Illustrated, Vuori, American Eagle, and she recently signed a multi-million deal with the content creation firm Passes.

Whether it’s an incredible summer or making millions of dollars, it’s great to be Livvy Dunne.

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Matthew Graham

MATTHEW GRAHAM

Matthew Graham has over 20 years of media experience and oversees The Athlete Lifestyle On SI. He has had previous leadership roles at NBC Sports, Yahoo, and USA TODAY, where he co-founded For The Win (named Best Mobile Site by Digiday). He has also written for ESPN, Cosmopolitan, US Weekly, People, E! Online, and FHM, covering major sports and entertainment events like the Oscars, the Golden Globes, NBA Finals, Super Bowl, and winning the Yahoo Superstar Award for coverage of the Olympics.