Las Vegas Aces star Sydney Colson inks history-making sneaker deal

Sydney Colson inked a history-making deal with Creative Control and debuted her first signature sneaker during the Las Vegas Aces' first-round WNBA Playoff game.

Oct 23, 2023; Las Vegas, NV, USA; Las Vegas Aces guard Sydney Colson (51) speaks during the Las Vegas Aces championship parade at Toshiba Plaza. / Lucas Peltier-Imagn Images

The Las Vegas Aces advanced to the semifinals of the WNBA Playoffs on Tuesday night after sweeping the Seattle Storm in the first round.

WNBA MVP A'ja Wilson received a lot of attention for her gold Nike LeBron 21 PEs, but it was the team's hype woman and practical joker Sydney Colson who generated even more buzz for what was on her feet.

When Colson checked into the game, she was wearing a brand new sneaker.

WATCH: Sydney Colson hilariously roasts Aces teammates on Wild 'n Out

It was later reported on social media that Colson was wearing her brand new signature sneaker after being named an official brand partner of Creative Control.

As part of the deal, she became the brand's first-ever signature shoe athlete.

In case yall are wondering what’s on @SydJColson’s feet, she’s been named the first signature shoe athlete and official brand partner of Creative Control. She’s wearing them as she checks in for the @LVAces ✨✨ pic.twitter.com/ephwUsDQSx

— Arielle (Ari) Chambers (@ariivory) September 25, 2024

Colson is now just one of three athletes in the WNBA to have their own signature sneaker.

SIGNATURE SYD 👟

Sydney Colson has become the first signature shoe athlete of Creative Control, making her one of only three current players with a signature shoe this season 🔥

She’s giving fans a chance to name the shoe + colorways. What y’all calling these?#madeforthew pic.twitter.com/AvzrDs2giT

— Made for the W (@madeforthew) September 25, 2024

Players like three-time MVP A'ja Wilson will be debuting her signature sneaker in 2025, along with rookie superstars Angel Reese and Caitlin Clark so the list of signature shoe athletes is growing, but for now, Colson is one of the only three in the exclusive club.

Oct 23, 2023; Las Vegas, NV, USA; Las Vegas Aces guards Sydney Colson (51), Chelsea Gray (12) and forward Aja Wilson (22) celebrate during the Las Vegas Aces championship parade at Toshiba Plaza. / Lucas Peltier-Imagn Images

As one of the most entertaining personalities in the W, it is well-deserved.

With the win over Seattle, the Aces now turn their attention to the New York Liberty in a rematch of last season's WNBA Finals.

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