The Athlete Lifestyle On SI: your home for exploits of the rich and fabulous players

What antics are Taylor Swift and Travis Kelce up to next? What jaw-dropping look is Angel Reese wearing? What heartwarming gesture is LeBron doing for his son Bronny? Find it all here.

Taylor Swift and Travis KeIce / Jay Calderon / USA TODAY NETWORK

Winning used to be the only thing that mattered.

Now exploits on the court, field, or any other arena where the score is kept to differentiate greatness from ordinary are a mere avenue to create a personal brand that transcends the game. And for a rare few, the on-field glory is parlayed into an unimaginable empire of wealth and power.

Our expert colleagues at Sports Illustrated have fans covered for everything within the lines. The Athlete Lifestyle on SI is for all the eye candy around the game.

Yes, that most certainly includes following the latest shenanigans of Kansas City tight end Travis Kelce and his girlfriend, the most famous person on the planet, Taylor Swift.

So the 3x Super Bowl champion tight end of the Kansas City Chiefs has joined his superstar girlfriend on stage in front of Paul McCartney and 89k in London. A real sentence. Of all the timelines, this is the greatest. Long live Taylor Swift & Travis Kelce. pic.twitter.com/lmzWy47NPF

— Jared Koller (@JaredKCTV5) June 23, 2024

Taylor Swift has a trance on everyone.

Tom Cruise, Liam Hemsworth, Hugh Grant, Ashton Kutcher, Mila Kunis, Travis Kelce and Jason & Kylie Kelce all dancing to “shake it off”

I’ve never seen Tom so relaxed 😂😂😂 pic.twitter.com/1o0o3A4Cn6

— Chase Daniel (@ChaseDaniel) June 23, 2024

Or the Chicago Sky's Angel Reese sporting her usual A-list style pregame or on the court. Absolutely!

🔥 https://t.co/ajE5CzfKgt

— Angel Reese (@Reese10Angel) June 30, 2024

pic.twitter.com/SlNC0GekRA

— Angel Reese (@Reese10Angel) June 24, 2024

And while others may worry about the rivalry between Reese and the Indiana Fever's Caitlin Clark on the court, The Athlete Lifestyle on SI only cares about the runway showdown between the two WNBA stars off it.

another Caitlin Clark Prada moment 🔥 pic.twitter.com/waRUv1TbQP

— Indiana Fever (@IndianaFever) June 23, 2024

For The Athlete Lifestyle on SI, it's all about having fun. So while some NBA fans are upset about the perceived nepotism of Bronny James getting drafted by his all-powerful father, Los Angeles Lakers superstar LeBron James, we're here to follow the evolution of the father and son relationship. Not to mention the business exploits of LeBron and Klutch founder Rich Paul.

LeBron James and Bronny James become the first father and son duo to be in the NBA at the same time.

Now they are teammates on the Lakers! pic.twitter.com/dITQ4WQ9RA

— NBA (@NBA) June 27, 2024

Oh, and we'll hopefully get to the bottom of the biggest Rich Paul mystery. Is he married to Adele or not?

Adele at the lakers game with her beau Rich Paul 😍 pic.twitter.com/IchYOGhxf8

— The Nikki Diaries (@thenikkidiaries) October 20, 2021

If it's part of the baller world and the characters that play in it, The Athlete Lifestyle on SI will be covering it.

So let's "Shake it Off" and avoid any "Bad Blood."