Beyond the Slopes: Benjamin Alexander’s Vision for Jamaican Skiing

After making history as Jamaica’s first Olympic alpine skier, Benjamin Alexander sets his sights on helping future athletes by leading the Jamaican Ski Federation and creating a pathway for the next generation.

After blazing a trail as Jamaica's first-ever alpine skier at the 2022 Winter Olympics, Benjamin Alexander is ready for the next chapter of his career. Still, this time, it won't be on the slopes. With an unwavering commitment to Jamaican winter sports, Alexander plans to step into a leadership role, not as a competitor but as a mentor and organizer. His next goal? Becoming the president of the Jamaican Ski Federation.

"Yeah, I'm going to be at the next few Olympic Games,” he said recently. “I won't be wearing a race suit. I'll be in a business suit."

Alexander's vision is about more than personal achievement; it is about legacy. He understands the critical importance of infrastructure and support in developing world-class athletes. "We know that the best athletes in the world are partly there because they have a team of people around them that allows them to just focus on being an athlete," he explains.

Coming from a background in finance and DJing, Alexander knows firsthand how essential it is to have a clear focus and a solid team. He didn't grow up skiing or follow the traditional path of athletes groomed for competition from a young age. Instead, he picked up skiing as an adult, quickly mastering the sport and representing Jamaica in a field that had never seen a Jamaican alpine skier. His experience taught him how critical it is for athletes to be able to focus on their training without distractions.

That’s where his vision for the Jamaican Ski Federation comes in. As president, Alexander aims to build a support system that removes obstacles for future generations of Jamaican winter athletes, giving them the tools and resources they need to succeed. From securing sponsorships to providing training infrastructure, his goal is to allow young athletes to focus solely on becoming the best in their sport.

Alexander’s leadership will also aim to expand opportunities for Jamaican youth to experience winter sports. Much like the legendary Jamaican bobsled team, Alexander's journey inspired countless Jamaicans and others from tropical countries to consider the possibilities in winter sports. His leadership could unlock new opportunities for those who may not have previously had access to skiing or other winter sports.

While Benjamin Alexander may no longer be racing down the slopes, his legacy will continue to grow through the athletes he supports and develops. His plan to lead the Jamaican Ski Federation isn't just about managing a team but empowering the next generation to dream bigger and achieve more. In this new role, Alexander will help ensure that Jamaica's presence in winter sports isn't a one-time event but a lasting legacy.