Minor League Baseball

New Hampshire Fisher Cats to Rebrand as Manchester Chicken Tenders Again in 2025

The Fisher Cats, who are the Double-A affiliate of the Toronto Blue Jays, are paying homage to their local history again this season. Four games will feature the alternate identity.

Brady Farkas

Somerset Patriots hosted New Hampshire in a double-header on Thursday at the TD Bank Ballpark in Bridgewater.
Somerset Patriots hosted New Hampshire in a double-header on Thursday at the TD Bank Ballpark in Bridgewater. / Alexander Lewis / MyCentralJersey via Imagn Content Services, LLC
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The New Hampshire Fisher Cats will rebrand as the Manchester Chicken Tenders for four games this season, per an announcement on social media.

On the journey to an Eastern League Championship you may get a little hungry!
Order up...the Manchester Chicken Tenders are back!

While details are scarce at this time, it appears they will be the "Chicken Tenders" on April 5 and June 3. They will be the "Buffalo Tenders" on June 7 and Sept 13.

The Fisher Cats are the Double-A affiliate of the Toronto Blue Jays. This rebrand has been going on since the 2022 season, and there was a release at that time explaining the meaning of the alternate look:

...recognize one of the defining moments in American history: the 1974 invention of the chicken tender at Manchester's Puritan Restaurant.

Food-related rebrands have become common in minor league baseball and these games are sure to draw a big crowd. For instance, the Rochester Red Wings have rebranded for years as the "Rochester Garbage Plates," which is an homage to the Western New York staple.

Luckily, fans won't have to wait long to take in the fun, as April 5 is Opening Day at the Double-A level.

The Fisher Cats' parent club, Toronto, is coming off a season in which they finished last in the American League East at 74-88. Fans in New Hampshire will get a chance to see several of the Jays' top prospects this season as they work their ways to the majors.

Spring training around baseball begins in just under two weeks.

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Brady Farkas
BRADY FARKAS

Brady Farkas is the senior writer for “Minor League Baseball on SI’’ and the host of “The Payoff Pitch’’ podcast, which can be found on Apple Podcasts and Spotify. Brady has spent nearly a decade in sports talk radio and is a graduate of Oswego State University. Follow Brady on Twitter @WDEVRadioBrady.

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