Nike Unveils Ads for Jannik Sinner & Aryna Sabalenka After US Open

Nike is celebrating Jannik Sinner and Aryna Sabalenka's US Open titles.

Sep 8, 2024; Flushing, NY, USA; Jannik Sinner (ITA) celebrates with the trophy after defeating Taylor Fritz (USA) in the men’s singles final of the 2024 U.S. Open tennis tournament at USTA Billie Jean King National Tennis Center. Mandatory Credit: Robert Deutsch-Imagn Images / Robert Deutsch-Imagn Images

It has been an unbelievable summer for Jannik Sinner and Aryna Sabalenka. The two top-ranked tennis players have overcome obstacles on and off the court to reach new heights.

Both players started the season with a title at the Australian Open. Then, after a long summer, Sinner and Sabalenka capped off their time in New York City with a title at the US Open.

Additionally, both players are Nike athletes. The iconic American sportswear brand did not miss the opportunity to celebrate two of its brightest young stars.

Return. Compete. Win. @SabalenkaA roared back to secure Grand Slam victory. #WinningIsntForEveryone pic.twitter.com/y7r2QiPx8s

— Nike (@Nike) September 7, 2024

After Sabalenka defeated Jessica Pegula in the women's finals on Saturday night, Nike unveiled a new ad on social media. Posted on social media in bold font, the message read, "I let my racket do the talking."

Meanwhile, Sinner defeated Taylor Fritz in the men's finals on Sunday afternoon. In a similar advertisement, Nike promoted Sinner with the message, "It's hard to beat the nicest guy." This is a nod to Jack Draper's comments about Sinner's niceness being a weakness.

Nice finishes first. @janniksin takes home his second Grand Slam title. #WinningIsntForEveryone pic.twitter.com/NtIablQal8

— Nike (@Nike) September 8, 2024

Sinner and Sabalenka have solidified themselves as not only the best hard-court players in the world but the best players in general. Tennis fans can say locked into Sports Illustrated's Serve on SI for all the most important news from the sport.

More Tennis News

• Roger Federer and Rafael Nadal defended Jannik Sinner amid his doping scandal.

• Coco Gauff reflects on her summer after losing in the US Open.

• (Interview) Taylor Fritz and Morgan Riddle discuss their relationship.