Steph Curry Details Why South Carolina Star MiLaysia Fulwiley Fits His Brand
In March 2024, it was announced that South Carolina Gamecocks star MiLaysia Fulwiley had signed to Golden State Warriors icon Steph Curry's signature Curry Brand line, making her the first collegiate NIL athlete to join his brand.
Steph Curry's signature line, Curry Brand, has signed its first collegiate NIL athlete:
— Front Office Sports (@FOS) March 15, 2024
South Carolina freshman MiLaysia Fulwiley. pic.twitter.com/S1EtzfeaLE
Fulwiley's flashy, fan-friendly playing style and seemingly limitless potential in her basketball career made her a great choice for Curry's brand. But on February 15 — one day before Curry was draining half-court shots at the 2025 NBA All-Star Game — he spoke about why his decision to sign Fulwiley was about much more than what she can do on the court.
"For sure. We accept the whole person, and for MiLaysia, the way she carries herself, and obviously as a basketball player on and off the court, we see a lot of potential in her," Curry said per an X post from Natalie Esquire when Esquire asked whether representation factors into the athletes that Curry Brand decides to sign, especially regarding Fulwiley.
"She believes in what we're doing, and she has been to my camps, and obviously in South Carolina doing amazing things, winning a championship in her freshman year," Curry continued. "And trying to continue to get better, and keep pushing the envelope on what she can accomplish in her career.
"As you build out your roster, you want to have just good people that truly understand, one, they want to be great on the court, two, they stand for something, represent something off the court, and always looking for ways to impact the community. And she checks all those boxes," Curry continued of Fulwiley.
I asked Steph Curry why MiLaysia Fulwiley was the first collegiate athlete signed to Curry Brand and whether representation factors into the athletes Curry Brand decides to sign.
— Natalie Esquire (@natfluential) February 16, 2025
His response ⬇️ pic.twitter.com/7pNLnFd51D
Curry is clearly just as big of a fan of Fulwiley as most of the women's basketball world. It will be awesome to see how her career progresses with Curry sneakers on her feet.
Recommended Reading:
Grant Young covers Women’s Basketball, the New York Yankees, and the New York Mets for Sports Illustrated’s ‘On SI’ sites. He holds an MFA degree in creative writing from the University of San Francisco (USF), where he also graduated with a Bachelor’s Degree in Marketing and played on USF’s Division I baseball team for five years. However, he now prefers Angel Reese to Angels in the Outfield.