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Barcelona, Nike ink new deal worth reported $174M annually

Nike and FC Barcelona have renewed their uniform sponsorship deal for an enormous fee.
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Nike and FC Barcelona have renewed their uniform sponsorship deal for an enormous fee, according to reports.

Barcelona-based newspapers Diario Sport and Mundo Deportivo reported that the new contract could be worth €155m (around $174 million) per season, running through 2026.

“FC Barcelona and Nike, Inc have extended their current sponsorship deal, which was due to end on 30 June, 2018,” Barcelona said in a statement on Saturday, according to The Guardian. “The long-term agreement is a landmark in global football and builds upon a highly successful partnership.“

Barcelona remains one of the most visible sporting brands in the world, winning La Liga in six of the last eight seasons and perennially competing for the Champions League, in addition to boasting many of soccer’s most recognizable stars.

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