Cristiano Ronaldo Stars in Cringeworthy Commercial for Shopping App

We're not sure if we want to laugh or cry while watching this.

Screenshot/Twitter

Cristiano Ronaldo knows how to score goals and apparently shopping deals too.

Ronaldo is the newest brand ambassador for Singapore-based e-commerce platform Shopee. He stars in their latest commercial that makes you unsure if you want to laugh or cry while watching it.

The ad opens with Ronaldo scoring a goal and then doing his iconic celebration. However, the entire stadium is suddenly filled with the sound of fans using their Shopee apps. Ronaldo pulls out a phone and clicks on Shopee before breaking into a funny and slightly cringeworthy dance to a song about the company's "Super Shopping Day." It's set to the tune of the hit "Baby Shark."

Ronaldo has earned $109 million this year, according to Forbes. Shopee must have been enticed him with a nice check and not just 10% cash back on the app to get him to agree to do this ad.