2019 Women's World Cup Logo: The story behind the design

Every day during the tournament, SI will be bringing you the latest involving stories that go beyond the pitch. As France gets set to play its second game of the Group Stage, we tell the story behind the logo for this year’s tournament and examine how World Cup logos have changed over the years.

Every day during the tournament, SI will be bringing you the latest involving stories that go beyond the pitch. As France gets set to play its second game of the Group Stage, we tell the story behind the logo for this year’s tournament and examine how World Cup logos have changed over the years.


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