Sports Illustrated the Party Is Coming to New Orleans for Super Bowl LIX

Michael Sherman, Special to SI.com | Dec 19, 2024

Authentic Brands Group

There’s only one Big Game every year. It may as well be a national holiday. And outside of the Caesars Superdome, there’s one way to experience it: Sports Illustrated The Party.

Returning for its fifth year, SI The Party is to other events what the Big Game is to the rest of the football season—it’s the capper, the climax. When it’s done, you must wait an entire year before it comes around again. This year, the scene kicks off Saturday, February 8 at Mardi Gras World in New Orleans, a town that knows how to throw a party. Which A-listers will you see there? In prior years, you might have bumped into Alex Rodriguez, Shaquille O’Neal, Justin and Hailey Bieber, Kim Kardashian, Miles Teller, Machine Gun Kelly, Kevin Hart, Jeff Bezos, or Leonardo Di Caprio. We can’t tell you who you’ll rub shoulders with this year. But we bet you’ll enjoy telling your friends on Monday. Better yet, you can send them pics from the event, thanks to the super-connectivity provided by our friends at Verizon.

The Big Game won’t be the only entertainment lighting up NOLA that weekend. Dom Dolla and Diplo will be dropping tracks over the course of The Party. When you get tired out from all the dancing, refresh yourself with one of the signature beverages offered up by our partners CELCIUS, Anheuser-Busch, Pepsi and St. James Iced Tea. Before the refs blow the first whistle, you can lose yourself in Mardi Gras World, in the heart of the French Quarter and home to parade float kings Krewe of Bacchus.

“New Orleans is one of America’s most fun and vibrant cities, with a thriving music culture,” said Adam Richman and Joe Silberzweig, Co-Founders of Medium Rare, who will produce the event alongside the team at Authentic Brands Group, Sports Illustrated’s parent company. “The organic energy of New Orleans combined with the excitement of Big Game Weekend, plus our world-class talent will make SI The Party the most sought-after event of the Weekend.”

The Big Game is more than just a football game. New Orleans is more than just a city. And SI The Party is more than just a celebration. It’s an immersive experience that weaves together extraordinary music, hospitality, and celebrity to create a unique world for you to step inside and experience. It’s an event you'll be talking about until Big Game Weekend 2026.

Tickets and VIP tables for SI The Party go on sale December 20, and availability is limited. We'd hate for you to miss out. Reserve your spot at sitheparty.com.