Parisian-inspired aesthetic drives new Nike French Open looks

Nike tennis reveals the 2015 French Open kits for Rafael Nadal, Maria Sharapova, Grigor Dimitrov and Victoria Azarenka for the Roland Garros clay, including French Breton-inspired stripes, Nike Dri-FIT technology and more. 
Parisian-inspired aesthetic drives new Nike French Open looks
Parisian-inspired aesthetic drives new Nike French Open looks /

When competing on the red clay at Roland Garros, Rafael Nadal favors the color blue, while defending French Open champion Maria Sharapova prefers particular dress styles. Nike created its 2015 French Open aesthetic with athlete’s preferences in mind, but also with a Parisian-inspired design for the new NikeCourt line. 

Expect to see French Breton-inspired stripes on Nike players in Paris. Sharapova’s dress features the stripes in traditional navy and white, while Grigor Dimitrov and Victoria Azarenka, for example, will wear stripes in brighter colors. And the stripes will play beyond the clay, showing up in practice apparel and off-court footwear too.

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Courtesy of Nike

​“When we think about tennis today, we see a beautiful clash between tradition and progression,” says Joe Serino, vice president of apparel for NikeCourt. “Bright colors and bold patterns are challenging traditional white footwear and apparel.”

Serino says he sees a tension between the past and present in the game’s elite. “Players today are out to break the records of those who have come before them,” he says, “but despite that tension, there’s an inherent respect between the different generations. I think this stems from the fact that the personalities of the ‘80s and ‘90s are more similar to those of today than they are different.”

Ana Ivanovic's new French Open kit combines fashion and performance

And that “hint of rebelliousness and swagger” gives inspiration to NikeCourt, a Nike effort less than a year old that aims to create product that ranges well beyond the court, with in-match and practice apparel featuring technology meant to wick sweat from the body, ventilation zones for cooling and shapes that aim to reduce movement restriction and off-the-court lifestyle looks that often tie to classic tennis lines.

To help them accomplish that goal in France, Nike collaborated with fashion boutique colette to “reimagine” both the performance NikeCourt Zoom Vapor 9 and the off-court NikeCourt Tennis Classic shoes. Using their signature blue, colette created a look distinct for Paris, including a shoe specifically for the defending champ. Sharapova will wear the on-court collaboration, matching the colors and stripes in her dress, in a shoe that bears her logo on the back tab of the left sneaker and with five symbols on the midsole to honor her five majors. Along with the blue stripes and dots the boutique is known for, the sockliner contains Sharapova’s quote: “I am not the next anyone, I am the first Maria Sharapova.”

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Courtesy of Nike

Working with Sharapova, Serino says, provides an exacting task. “She not only demands the very best performance innovation, but she also has a very developed and refined sense of style,” he says. “So her feedback is critical for us to achieve something that helps her both perform and look great on the court.”

With Sharapova opting for classic colors, NikeCourt also offers up the “irreverent spirit” of tennis in bright colors for other players. Nadal, though, won’t go stripe heavy, instead fully embracing his favorite blue in a gradient.

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Courtesy of Nike

“Of course, (athletes) don’t all have the same taste, so we cater certain looks to certain players,” Serino says. “With nine titles on the red clay already, it’s safe to say that blue has been a good look for (Nadal).”

Nike hopes blue—and French Breton stripes—prove a good look for all its athletes at Roland Garros.

Tim Newcomb covers stadiums, design and gear for Sports Illustrated. Follow him on Twitter at @tdnewcomb

GALLERY: FASHION AT THE 2014 FRENCH OPEN

Fashion at the French Open

Caroline Wozniacki

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Matthew Stockman/Getty Images

Here's a look at the outfits players are sporting at this year's French Open.

Agnieszka Radwanska

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Darko Vojinovic/AP

Rafael Nadal

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Matthias Hangst/Getty Images

Serena Williams

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Matthias Hangst/Getty Images

Roger Federer

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Darko Vojinovic/AP

Maria Sharapova

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Michel Euler/AP

Novak Djokovic

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Clive Brunskill/Getty Images

Li Na

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David Vincent/AP

Gael Monfils

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Matthew Stockman/Getty Images

Andrea Petkovic

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Matthew Stockman/Getty Images

Stanislas Wawrinka

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Clive Brunskill/Getty Images

Angelique Kerber

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David Vincent/AP

Tomas Berdych

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Clive Brunskill/Getty Images

Anna Ivanovic

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Michel Spingler/AP

Andy Murray

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Clive Brunskill/Getty Images

Jelena Jankovic

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Michel Euler/AP

Milos Raonic

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Matthew Stockman/Getty Images

Dominika Cibulkova

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Matthias Hangst/Getty Images

David Ferrer

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Michel Spingler/AP

Alize Cornet

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Clive Brunskill/Getty Images

Kei Nishikori

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Matthew Stockman/Getty Images

Sabine Lisicki

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Clive Brunskill/Getty Images

John Isner

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Matthew Stockman/Getty Images

Flavia Pennetta

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Michel Spingler/AP

Grigor Dimitrov

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Matthew Stockman/Getty Images

Richard Gasquet

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Clive Brunskill/Getty Images

Eugenie Bouchard

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Clive Brunskill/Getty Images

Jo-Wilfried Tsonga

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Matthias Hangst/Getty Images

Samantha Stosur

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Matthew Stockman/Getty Images

Mikhail Youzhny

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Matthias Hangst/Getty Images

Sloane Stephens

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Matthew Stockman/Getty Images

Tommy Robredo

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Clive Brunskill/Getty Images

Yanina Wickmayer

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Darko Vojinovic/AP

Andrey Golubev

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Clive Brunskill/Getty Images

Simona Halep

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Michel Spingler/AP

Joao Sousa

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Clive Brunskill/Getty Images

Heather Watson

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Clive Brunskill/Getty Images

Published
Tim Newcomb
TIM NEWCOMB

Based in the Pacific Northwest, Tim Newcomb covers stadiums, sneakers, design, training and technology across all sports.