Wearing Uniqlo for the First Time, Federer Cruises to First-Round Win at Wimbledon

Wearing Uniqlo on-court for the first time, Roger Federer beat Dusan Lajovic 6-1, 6-3, 6-4 in just 79 minutes.

Eight-time Wimbledon champion Roger Federer has worn the Nike swoosh for the best part of a decade but before his first–round match at the All England Club, Federer sported some new threads.

Federer came out in unbranded warm-ups, and during the match against Dusan Lajovic of Serbia, the 20–time Grand Slam winner wore a white Uniqlo shirt, shorts and headband with white Nike shoes. Federer would go on to win 6-1, 6-3, 6-4 in just one hour and 19 minutes.

Shortly after the match began, Uniqlo announced that it had signed Federer as a Global Brand Ambassador.

His sponsorship with Nike expired in March and there was speculation about what apparel he would wear for the the duration of this career.

UNIQLO is honoured to welcome Roger Federer as our new Global Brand Ambassador!#UniqloRF #Uniqlo #LifeWear #RogerFederer #Wimbledon pic.twitter.com/Xn4R4H4GVV

— UNIQLO UK (@UNIQLO_UK) July 2, 2018

Federer team wanted money and he will get it. More than $300 million over 10 years from Uniqlo I’m told. Nike owns the “RF” logo, not Federer. pic.twitter.com/dQ2w8L1L1r

— Darren Rovell (@darrenrovell) July 2, 2018

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During practice sessions before the opening match, Federer wore Nike shorts.

According to ESPN.com's Darren Rovell, the deal with the Tokyo–based Uniqlo will be for 10 years and could approach more than $300 million in compensation.